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Evaluated the effectiveness of different marketing strategies using A/B testing data, identified and analyzed key competitors' strategies with a SWOT analysis, and performed data analysis in Excel and Tableau to provide actionable recommendations.

A linear regression model created to improve the accuracy of model based development engineering bids.


Sentiment analysis of recent financial news to target marketing strategy for potential customer groups. Using the RoBERTa natural language processing model.




Conducted exploratory data analysis and compared classification models to predict loan defaults, evaluating the performance of Support Vector Machine, Decision Tree, Random Forest, K-Nearest Neighbors, and XGBoost algorithms.


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