Digital Marketing Nanodegree program (DMND Program)

these are the projects i have done for digital marketing at UDACITY. Feel free to get in touch with me via Linkedin https://www.linkedin.com/in/mahmoud.abdelnaby.887081109/\

[Project 1. Market your content. The project was divided into 3 parts.]

1. Plan your content • Determine Marketing objective, KPI, and target persona. 2. Write a blog post. • Select a theme for a blog post. • The framework of the blog post. I use SCQA in storytelling. 3. Craft social media posts. • Promote the blog on different social media platforms.

[Project 2. Market with Email. The project was divided into 4 parts]

1. Plan your content

• Determine Marketing objective, KPI, and target persona.
2. Create an Email campaign. • Email series (emails we will send in the campaign including creative brief for each email). • Calendar & Plan for emails campaign. 3. Build & Send emails. 4. Analyze Results and optimize performance for the campaign: by looking at bounce, open, click, and conversion rates.

[Project 3 . Conduct an SEO Audit. The project was divided into 4 parts]

1. on.site SEO audit Content • Using Moz Keyword Explorer tool to Identify which head and tail Keywords have the greatest potential • Develop three Blog topics that incorporate the highest potential Keywords • technical SEO audit: improve sites' HTML: title tag.meta. and alt.tags 2. off.site SEO • Using the Moz OpenSite Explorer tool to perform a backlink audit • Provide the three highest domain authority backlink sites • Using the SEMRush tool to strategize a link.building campaign and provide a list of three sites and their monthly organic search traffic • Identify three websites that are relevant, high traffic sites to gain backlinks from to drive traffic 3. performance testing • perform site.speed and mobile.friendliness tests, explain why each is important 4. provide recommendations to improve the website from an SEO perspective