Add Setup section (#472)

appengine/standard/endpoints-frameworks-v2/echo/README.md

@@ -7,9 +7,7 @@ This sample consists of two parts:
 1. The backend
 2. The clients
 
-## Running Locally
-
-For more info on running Standard applications locally, see [the getting started documentation](https://cloud.google.com/appengine/docs/python/quickstart).
+## Setup
 
 Create a `lib` directory in which to install the Endpoints Frameworks v2 library. For more info, see [Installing a library](https://cloud.google.com/appengine/docs/python/tools/using-libraries-python-27#installing_a_library).
 
@@ -18,6 +16,10 @@ Install the Endpoints Frameworks v2 library:
     $ mkdir lib
     $ pip install -t lib google-endpoints
 
+## Running Locally
+
+For more info on running Standard applications locally, see [the getting started documentation](https://cloud.google.com/appengine/docs/python/quickstart).
+
 Run the application:
 
     $ dev_appserver.py app.yaml