Interactive Power BI dashboard showcasing campaign performance across regions with RFM segmentation, discount impact, and conversion analysis. Includes SQL-driven customer scoring, ROI trends, and behavioural insights for strategic targeting and portfolio presentation.
This dashboard visualizes:
- Revenue and ROI trends across Asia, Europe, and North America
- Customer segmentation using RFM (Recency, Frequency, Monetary) scoring
- Performance metrics: impressions, clicks, units sold, and revenue
- Power BI: Dashboard design, DAX measures, interactive visuals
- SQL: RFM scoring logic, campaign metric aggregation
- Excel/CSV: Data preparation and import
- GitHub: Version control and portfolio hosting
- Dynamic RFM segmentation with DAX and SQL
- Revenue vs. discount bucket analysis
- Region-wise ROI and revenue breakdown
- Pie chart of monetary rank by region
- Executive summary and stakeholder-ready layout