Describe the bug
Following the eventhub binder app doc with tracing enabled: message span is not correlated to incoming request.

This is a reactor context propagation issue and we'd need to find

• way to manually pass context (if possible)
• make magical propagation work

This issue is mostly created for investigation purposes.

It does not affect non-binder scenario (e.g. this one)

To Reproduce

1. create sample app
2. add application insights agent and configure azure sdk tracing
3. send/receive/process message
4. check message span - it is not correlated to the incoming request

Expected behavior
message span is created as a child of incoming request.

Screenshots

Actual: Two traces (with 2 trace-ids)

Expected: 1 trace (created without binder)

Setup (please complete the following information):

• OS: windows
• IDE: IntelliJ
• Library/Libraries: com.azure:azure-core:1.17.0, com.azure:azure-core:1.17.0, com.azure:azure-core-tracing-opentelemetry:1.0.0-beta12, com.azure.spring:azure-spring-cloud-stream-binder-eventhubs:2.5.0, applicationinsights-agent-3.1.1

Additional context
Context is available when sending messages to supply sink

But lost when a message is instrumented

Stacktrace shows the attempt of otel agent to propagate reactor context, but it's not successful.

Information Checklist
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