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Update Cancel Purchase Page to Improve Clarity on Refunds and Introduce Payment Flexibility #88979

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Description

What

Implement two key enhancements to the Cancel Purchase page:

  1. Clear Refund Eligibility Information: Display an explicit notice about the refund eligibility status, including the specific cutoff date and a link to the Refund Policy support page.
  2. Monthly Payment Option Prompt: Prominently feature an option for users to switch to monthly payments, including a direct link or contact option for support, to provide users with flexible payment alternatives.

Expected Outcomes:

  • A significant decrease in cancellation and refund requests due to better-informed decisions by users.
  • An increase in users opting for plan modifications over cancellations, thereby preserving revenue and engagement.
  • A reduction in chargebacks and associated fees by setting clear expectations on refund eligibility.
  • Enhanced user satisfaction through transparent communication and flexible payment options.

Why

Many users find themselves confused about their eligibility for refunds upon initiating a cancellation. This confusion often leads to an increased volume of support tickets related to cancellations and refunds, higher instances of chargebacks, and diminished customer satisfaction. Furthermore, users lacking awareness of alternative payment options may opt for cancellation over more suitable solutions.

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    TriagedTo be used when issues have been triaged.To be used when issues have been triaged.[Feature Group] WPCOM Store & PurchasesAll things billing on WordPress.com. This includes the backend store, plans, and billing management.All things billing on WordPress.com. This includes the backend store, plans, and billing management.[Feature] Purchase ManagementRelated to managing purchases such as subscriptions, plans, history, auto-renew, cancellation, etc.Related to managing purchases such as subscriptions, plans, history, auto-renew, cancellation, etc.[Product] WordPress.comAll features accessible on and related to WordPress.com.All features accessible on and related to WordPress.com.[Type] Feature RequestFeature requestsFeature requests

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