This project showcases a complete, industry-standard, end-to-end data analytics workflow, designed to replicate the responsibilities of professional analysts in modern business environments. It covers all critical stages of analytics, from raw data preparation to insight generation, visualization, and reporting.
The goal of this project is to demonstrate how raw customer data can be transformed into strategic business intelligence through:
✅ Data Preparation & EDA (Python): Cleaning, transforming, and exploring the dataset for analysis.
✅ Data Analysis (SQL): Running queries to simulate business transactions, customer segmentation, loyalty analysis, and purchase drivers.
✅ Visualization (Power BI): Building an interactive dashboard to highlight key patterns and trends for stakeholders.
✅ Reporting & Presentation: Summarizing findings in a professional report and creating a presentation deck with actionable recommendations.
📜 License MIT — free to fork, star ⭐, and use in your portfolio
Hi, I’m Ashik Kumar Ghosh, a passionate Data Analyst with a strong focus on workflow automation and analytics.
I specialize in Python, SQL, Power BI, and Excel/VBA automation, creating robust solutions that transform raw data into actionable insights and connect analytics to real business impact.
