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High fidelity prototype and HCI study for a tourism website

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ExplorePakistan.com

  • Prototyped interactions to mirror the real website experience that improved the quality of the usability studies
  • Conducted ethnography study from intercept interviews, surveys and focus groups to understand end users’ needs, mental models and contexts
  • Developed an interactive website for Pakistan Tourism Development Corporation (PTDC) to help both local and international tourist explore places to visit in Pakistan and book a trip online.