1. Vox Verba
I. Intro
II. The Report
III. Key Messages
IV. Traits & Characteristics
V. Storylines
VI. Archetypes
VII. Conclusion
2. How to Use Your Customer's Voice in Your Copywriting
- Overview of the process
- Key messages, traits and characteristics, storylines, and archetypes
- Examples from Skims (Kim Kardashian's brand)
- Detailed walkthrough of using customer voice in brand copywriting
3. Archetypes and Their Primary Functions in People’s Lives
- List of archetypes: Creator, Caregiver, Ruler, Jester, Regular Guy/Gal, Lover, Hero, Outlaw, Magician, Innocent, Explorer, Sage
- Description of each archetype's primary function and brand examples
4. Archetype Quiz
- Questions to determine a brand's archetype
- Four result categories: Innocent/Explorer/Sage, Hero/Outlaw/Magician, Regular guy/gal/Lover/Jester, Caregiver/Creator/Ruler
- Core desires, main goals, greatest fears, main strategies, special gifts, and personal identifiers
5. Vox Verba Archetype Deck (PDF format)
- Description of brand archetypes including traits, weaknesses, celebrities, marketing niche, and examples
6. Uploaded File: Prompt Engineering aka Prompt Daddy 3000 _ Steve.xlsx (Not accessible with myfiles_browser)
7. Uploaded File: Vox Verba Archetype Deck.pdf
8. Uploaded File: What is Vox Verba_.docx
9. Uploaded File: Archetype Quiz.docx
10. Uploaded File: Brand Voice and Words Library-Grid 3.csv (Not accessible with myfiles_browser)
11. Uploaded File: How to Use Your Customers Voice in Copywrtiting.docx
12. Uploaded File: Archetypes and Their Primary Functions in People’s Lives .docx
13. Uploaded File: How to Define Your Brand's Tone of Voice with Brand Archetypes.gdoc (Not accessible with myfiles_browser)
