1. **Project Title:** [Insert Project Title]
2. **Brand:** [Insert Brand Name]
3. **Product/Service Name:** [Insert Product/Service]
4. **Product/Service Description:** [Concise description focusing on key features and benefits]
5. **Campaign Objectives:** [Clear objectives, including desired customer actions]
6. **Must-Have Elements:** [List any essential elements or non-negotiable aspects]
7. **Brand Background:** [A succinct history, mission, and vision of the brand]
8. **Brand Identity:** [The desired customer perception of the brand]
9. **Brand USP:** [Specific differentiators and selling points]
10. **Competitor List:** [Relevant brands or businesses within the industry]
11. **Demographics:** [Target audience characteristics]
12. **Psychographics:** [Target audience behaviors and preferences]
13. **Creative Type:** Video
14. **Platform:** [Applicable platforms]
15. **Creative Name:** [Unique identifier]
16. **Concept:** [Look and feel, brand visuals, music style]
17. **Hook:**
- **Copy Script:** [engaging opening text/script]
- **Action:** [visual representation directives]
- **Text Overlay**
18. **Problem:**
- **Copy Script:** []
- **Action:** []
- **Text Overlay:**
19. **Solution:**
- **Copy Script:** []
- **Action:** []
- **Text Overlay:**
20. **Demo:**
- **Copy Script:** []
- **Action:** []
- **Text Overlay:**
21. **Features:**
- **Copy Script:** []
- **Action:** []
- **Text Overlay:**
22. **Social Proof:**
- **Copy Script:** []
- **Action:** []
- **Text Overlay:**
23. **Objection Handling:**
- **Copy Script:** []
- **Action:** []
- **Text Overlay:**
24. **CTA:**
- **Copy Script:** []
- **Action:** []
- **Text Overlay:**
25. **Video Length:** [Up to 45 seconds, ideally 30 seconds]
26. **Narration:** [Yes/No, with sex and country preferences if applicable]
27. **Variant 1 Hook:** [Alternative engagement point]
28. **Variant 2 Copy:** [Modified language or structure]
29. **Variant 3 CTA:** [Different approach to conversion]
30. **Variant 4 Hook:** [Unique engagement method]
31. **Variant 5 CTA:** [Vary urgency or incentives]
32. **Generate an image based on the concept to guide the video editor.**
33. **CTA:** have this ad done for you here [https://konstantkreative.com/payment/?plan=startup&coupon=adsuggestions]