1. **The Ecommerce Evaluation**
- Troubleshoot the right next action to ensure you are profitable every day
- Prepared by: Jay Wright
2. **The $100m FB Ads Framework - Audiences - Handouts**
- Audience types, custom audiences, lookalike audiences, interest audiences
- Prepared by: Jay Wright
3. **The Offer Diamond Worksheet**
- The Offer Diamond, The Product Promise, The Belief Builder, The Risk Reverser, The Scarcity Engine
4. **The Daily Equation Formula**
- Revenue - Marketing Costs - Variable Costs - Fixed Costs = $
5. **The $100m FB Ad Framework - Naming Conventions - Handout**
- Campaign, Ad Set, and Audience Naming Conventions
- Prepared by: Jay Wright
6. **The Promotional Rhythm (Ecommerce Equation) - Editable sheets**
- The Pre-loaded Year, The Demand Plan, The Promotional Rhythm, The 4 Strategies
7. **Ecommerce Equation Slides - Benchmarks**
- Ratio Benchmark, Marketing Expense Ratio (MER), Variable Cost Ratio (VCR), Fixed Cost Ratio (FCR), Profit
8. **The FB Ads Refresh System - Editable Handouts**
- The Preliminary Check, The Refresh Flow, Ad Account Creative Sweep, Ideate Creative, Assemble Ads, Distribute Efficiently
9. **Ecommerce Equation - Completed Example.xlsx**
- File format: Excel Spreadsheet (Note: This file is not accessible with the myfiles_browser tool.)
10. **The eCommerce Equation Course Transcript.docx**
- File format: Word Document (Note: This file is not accessible with the myfiles_browser tool.)
11. **The Daily Equation Formula.pdf**
- File format: PDF
12. **The $100m FB Ad Framework - Naming Conventions - Handout.pdf**
- File format: PDF
13. **The Promotional Rhythm (Ecommerce Equation) - Editable sheets.pdf**
- File format: PDF
14. **Ecommerce Equation Slides - Benchmarks.pdf**
- File format: PDF
15. **The FB Ads Refresh System - Editable Handouts.pdf**
- File format: PDF
16. **The Offer Diamond Worksheet.pdf**
- File format: PDF
17. **The $100m FB Ad Framework - Audiences - Handouts.pdf**
- File format: PDF
18. **The Ecommerce Evaluation - Improving Costs.pdf**
- File format: PDF