1. **[GA4] About events.pdf**
- Discover more about Google Analytics events including the different types of events how they are grouped together and implementation steps.
- An event allows you to measure a specific interaction or occurrence on your website or app. For example, you can use an event to measure when someone loads a page, clicks a link, or completes a purchase or to measure system behavior such as when an app crashes or an impression is served.
- If you're migrating from Universal Analytics, read this migration guide instead.
2. **[GA4] Introducing the next generation of Analytics, Google Analytics 4.pdf**
- Explore Google Analytics 4, the next generation of Analytics which collects event-based data from both websites and apps.
- GA4 is a new kind of property designed for the future of measurement.
- Collects both website and app data to better understand the customer journey.
- Uses event-based data instead of session-based.
- Includes privacy controls such as cookieless measurement and behavioral and conversion modeling.
- Predictive capabilities offer guidance without complex models.
- Direct integrations to media platforms help drive actions on your website or app.
- Starting July 1, 2023, standard Universal Analytics properties stopped processing data.
3. **The Google tag and Tag Manager.pdf**
- This document is for people who are new to tagging and want to know what tagging setup is the best for them.
- Provides an overview of the Google tag (gtag.js) and Tag Manager. If you are setting up Google Analytics on an app, also see the Firebase documentation.
4. **Recommended events GTAG.pdf**
- [Contents of this file were not provided.]
5. **Measure ecommerce.pdf**
- [Contents of this file were not provided.]
6. **Recommended events GTM.pdf**
- [Contents of this file were not provided.]
7. **Introduction to Google Analytics 4.pdf**
- [Contents of this file were not provided.]
8. **Measure exceptions & basic events.pdf**
- [Contents of this file were not provided.]
9. **[GA4] Google Analytics hierarchy.pdf**
- [Contents of this file were not provided.]
10. **[GA4] View the history of account_property changes, account administration.pdf**
- [Contents of this file were not provided.]
