diff --git a/src/build.ts b/src/build.ts
index ccbb2a23..047ea2fa 100644
--- a/src/build.ts
+++ b/src/build.ts
@@ -9,6 +9,7 @@ import { defu } from "defu";
 import { createHooks } from "hookable";
 import prettyBytes from "pretty-bytes";
 import { globby } from "globby";
+import type { RollupOptions } from "rollup";
 import {
   dumpObject,
   rmdir,
@@ -18,7 +19,7 @@ import {
 } from "./utils";
 import type { BuildContext, BuildConfig, BuildOptions } from "./types";
 import { validatePackage, validateDependencies } from "./validate";
-import { rollupBuild } from "./builder/rollup";
+import { getRollupOptions, rollupBuild } from "./builder/rollup";
 import { typesBuild } from "./builder/untyped";
 import { mkdistBuild } from "./builder/mkdist";
 import { copyBuild } from "./builder/copy";
@@ -42,18 +43,34 @@ export async function build(
 
   // Invoke build for every build config defined in build.config.ts
   const cleanedDirs: string[] = [];
+  const rollupOptions: RollupOptions[] = [];
+
+  const _watchMode = inputConfig.watch === true;
+  const _stubMode = !_watchMode && (stub || inputConfig.stub === true);
+
   for (const buildConfig of buildConfigs) {
-    await _build(rootDir, stub, inputConfig, buildConfig, pkg, cleanedDirs);
+    await _build(
+      rootDir,
+      inputConfig,
+      buildConfig,
+      pkg,
+      cleanedDirs,
+      rollupOptions,
+      _stubMode,
+      _watchMode,
+    );
   }
 }
 
 async function _build(
   rootDir: string,
-  stub: boolean,
   inputConfig: BuildConfig = {},
   buildConfig: BuildConfig,
   pkg: PackageJson & Record<"unbuild" | "build", BuildConfig>,
   cleanedDirs: string[],
+  rollupOptions: RollupOptions[],
+  _stubMode: boolean,
+  _watchMode: boolean,
 ) {
   // Resolve preset
   const preset = resolvePreset(
@@ -78,7 +95,7 @@ async function _build(
       clean: true,
       declaration: undefined,
       outDir: "dist",
-      stub,
+      stub: _stubMode,
       stubOptions: {
         /**
          * See https://github.com/unjs/jiti#options
@@ -89,6 +106,13 @@ async function _build(
           alias: {},
         },
       },
+      watch: _watchMode,
+      watchOptions: _watchMode
+        ? {
+            exclude: "node_modules/**",
+            include: "src/**",
+          }
+        : undefined,
       externals: [
         ...Module.builtinModules,
         ...Module.builtinModules.map((m) => "node:" + m),
@@ -102,6 +126,7 @@ async function _build(
       sourcemap: false,
       rollup: {
         emitCJS: false,
+        watch: false,
         cjsBridge: false,
         inlineDependencies: false,
         preserveDynamicImports: true,
@@ -252,8 +277,8 @@ async function _build(
   // copy
   await copyBuild(ctx);
 
-  // Skip rest for stub
-  if (options.stub) {
+  // Skip rest for stub and watch mode
+  if (options.stub || options.watch) {
     await ctx.hooks.callHook("build:done", ctx);
     return;
   }
diff --git a/src/builder/copy.ts b/src/builder/copy.ts
index dd0ada96..1ef491a6 100644
--- a/src/builder/copy.ts
+++ b/src/builder/copy.ts
@@ -3,6 +3,7 @@ import { relative, resolve } from "pathe";
 import { globby } from "globby";
 import { symlink, rmdir, warn } from "../utils";
 import type { CopyBuildEntry, BuildContext } from "../types";
+import consola from "consola";
 
 const copy = fsp.cp || fsp.copyFile;
 
@@ -51,4 +52,8 @@ export async function copyBuild(ctx: BuildContext) {
     }
   }
   await ctx.hooks.callHook("copy:done", ctx);
+
+  if (entries.length > 0 && ctx.options.watch) {
+    consola.warn("`untyped` builder does not support watch mode yet.");
+  }
 }
diff --git a/src/builder/mkdist.ts b/src/builder/mkdist.ts
index eaf379b0..a8aaf7c5 100644
--- a/src/builder/mkdist.ts
+++ b/src/builder/mkdist.ts
@@ -2,6 +2,7 @@ import { relative } from "pathe";
 import { mkdist, MkdistOptions } from "mkdist";
 import { symlink, rmdir } from "../utils";
 import type { MkdistBuildEntry, BuildContext } from "../types";
+import consola from "consola";
 
 export async function mkdistBuild(ctx: BuildContext) {
   const entries = ctx.options.entries.filter(
@@ -36,4 +37,8 @@ export async function mkdistBuild(ctx: BuildContext) {
     }
   }
   await ctx.hooks.callHook("mkdist:done", ctx);
+
+  if (entries.length > 0 && ctx.options.watch) {
+    consola.warn("`mkdist` builder does not support watch mode yet.");
+  }
 }
diff --git a/src/builder/rollup.ts b/src/builder/rollup.ts
index 62a6b7d6..2735662b 100644
--- a/src/builder/rollup.ts
+++ b/src/builder/rollup.ts
@@ -13,8 +13,16 @@ import { nodeResolve } from "@rollup/plugin-node-resolve";
 import alias from "@rollup/plugin-alias";
 import dts from "rollup-plugin-dts";
 import replace from "@rollup/plugin-replace";
-import { resolve, dirname, normalize, extname, isAbsolute } from "pathe";
+import {
+  resolve,
+  dirname,
+  normalize,
+  extname,
+  isAbsolute,
+  relative,
+} from "pathe";
 import { resolvePath, resolveModuleExportNames } from "mlly";
+import { watch as rollupWatch } from "rollup";
 import { arrayIncludes, getpkg, tryResolve, warn } from "../utils";
 import type { BuildContext } from "../types";
 import { esbuild } from "./plugins/esbuild";
@@ -27,10 +35,14 @@ import {
   getShebang,
   removeShebangPlugin,
 } from "./plugins/shebang";
+import consola from "consola";
+import chalk from "chalk";
 
 const DEFAULT_EXTENSIONS = [
   ".ts",
   ".tsx",
+  ".mts",
+  ".cts",
   ".mjs",
   ".cjs",
   ".js",
@@ -198,6 +210,16 @@ export async function rollupBuild(ctx: BuildContext) {
     }
   }
 
+  // Watch
+  if (ctx.options.watch) {
+    _watch(rollupOptions);
+    // TODO: Clone rollup options to continue types watching
+    if (ctx.options.declaration && ctx.options.watch) {
+      consola.warn("`rollup` DTS builder does not support watch mode yet.");
+    }
+    return;
+  }
+
   // Types
   if (ctx.options.declaration) {
     rollupOptions.plugins = [
@@ -405,3 +427,37 @@ function resolveAliases(ctx: BuildContext) {
 
   return aliases;
 }
+
+export function _watch(rollupOptions: RollupOptions) {
+  const watcher = rollupWatch(rollupOptions);
+
+  let inputs: string[];
+  if (Array.isArray(rollupOptions.input)) {
+    inputs = rollupOptions.input;
+  } else if (typeof rollupOptions.input === "string") {
+    inputs = [rollupOptions.input];
+  } else {
+    inputs = Object.keys(rollupOptions.input || {});
+  }
+  consola.info(
+    `[unbuild] [rollup] Starting watchers for entries: ${inputs.map((input) => "./" + relative(process.cwd(), input)).join(", ")}`,
+  );
+
+  consola.warn(
+    "[unbuild] [rollup] Watch mode is experimental and may be unstable",
+  );
+
+  watcher.on("change", (id, { event }) => {
+    consola.info(`${chalk.cyan(relative(".", id))} was ${event}d`);
+  });
+
+  watcher.on("restart", () => {
+    consola.info(chalk.gray("[unbuild] [rollup] Rebuilding bundle"));
+  });
+
+  watcher.on("event", (event) => {
+    if (event.code === "END") {
+      consola.success(chalk.green("[unbuild] [rollup] Rebuild finished\n"));
+    }
+  });
+}
diff --git a/src/builder/untyped.ts b/src/builder/untyped.ts
index d9d577a8..9c200e37 100644
--- a/src/builder/untyped.ts
+++ b/src/builder/untyped.ts
@@ -6,6 +6,7 @@ import untypedPlugin from "untyped/babel-plugin";
 import jiti from "jiti";
 import { pascalCase } from "scule";
 import type { BuildContext, UntypedBuildEntry, UntypedOutputs } from "../types";
+import consola from "consola";
 
 export async function typesBuild(ctx: BuildContext) {
   const entries = ctx.options.entries.filter(
@@ -69,4 +70,8 @@ export async function typesBuild(ctx: BuildContext) {
     }
   }
   await ctx.hooks.callHook("untyped:done", ctx);
+
+  if (entries.length > 0 && ctx.options.watch) {
+    consola.warn("`untyped` builder does not support watch mode yet.");
+  }
 }
diff --git a/src/cli.ts b/src/cli.ts
index f897b4c4..d2b26416 100755
--- a/src/cli.ts
+++ b/src/cli.ts
@@ -17,9 +17,13 @@ const main = defineCommand({
       description: "The directory to build",
       required: false,
     },
+    watch: {
+      type: "boolean",
+      description: "Watch the src dir and rebuild on change (experimental)",
+    },
     stub: {
       type: "boolean",
-      description: "Stub build",
+      description: "Stub the package for JIT compilation",
     },
     minify: {
       type: "boolean",
@@ -34,6 +38,8 @@ const main = defineCommand({
     const rootDir = resolve(process.cwd(), args.dir || ".");
     await build(rootDir, args.stub, {
       sourcemap: args.sourcemap,
+      stub: args.stub,
+      watch: args.watch,
       rollup: {
         esbuild: {
           minify: args.minify,
diff --git a/src/types.ts b/src/types.ts
index f13cd965..ae593983 100644
--- a/src/types.ts
+++ b/src/types.ts
@@ -1,6 +1,11 @@
 import type { PackageJson } from "pkg-types";
 import type { Hookable } from "hookable";
-import type { RollupOptions, RollupBuild, OutputOptions } from "rollup";
+import type {
+  RollupOptions,
+  RollupBuild,
+  OutputOptions,
+  WatcherOptions,
+} from "rollup";
 import type { MkdistOptions } from "mkdist";
 import type { Schema } from "untyped";
 import type { RollupReplaceOptions } from "@rollup/plugin-replace";
@@ -55,6 +60,13 @@ export interface RollupBuildOptions {
    */
   emitCJS?: boolean;
 
+  /**
+   * Enable experimental active watcher
+   *
+   * @experimental
+   */
+  watch?: boolean;
+
   /**
    * If enabled, unbuild generates CommonJS polyfills for ESM builds.
    */
@@ -168,11 +180,23 @@ export interface BuildOptions {
   outDir: string;
 
   /**
-   * Whether to generate declaration files.
-   * [stubbing](https://antfu.me/posts/publish-esm-and-cjs#stubbing)
+   * Whether to build with JIT stubs.
+   * Read more: [stubbing](https://antfu.me/posts/publish-esm-and-cjs#stubbing)
    */
   stub: boolean;
 
+  /**
+   * Whether to build and actively watch the file changes.
+   *
+   * @experimental This feature is experimental and incomplete.
+   */
+  watch: boolean;
+
+  /**
+   * Watch mode options.
+   */
+  watchOptions: WatcherOptions;
+
   /**
    * Stub options, where [jiti](https://github.com/unjs/jiti)
    * is an object of type `Omit<JITIOptions, "transform" | "onError">`.