Strategic content tweaks for better search results #2089
Merged
Whoa there!
You have triggered an abuse detection mechanism.
Please wait a few minutes before you try again;
in some cases this may take up to an hour.
Add this suggestion to a batch that can be applied as a single commit.
This suggestion is invalid because no changes were made to the code.
Suggestions cannot be applied while the pull request is closed.
Suggestions cannot be applied while viewing a subset of changes.
Only one suggestion per line can be applied in a batch.
Add this suggestion to a batch that can be applied as a single commit.
Applying suggestions on deleted lines is not supported.
You must change the existing code in this line in order to create a valid suggestion.
Outdated suggestions cannot be applied.
This suggestion has been applied or marked resolved.
Suggestions cannot be applied from pending reviews.
Suggestions cannot be applied on multi-line comments.
Suggestions cannot be applied while the pull request is queued to merge.
Suggestion cannot be applied right now. Please check back later.
What kind of changes does this PR include?
Description
Went through the top 60 search terms for the past 30 days to try to see what might be improved through some strategic content tweaks.
Most of this boils down to:
<h2>
for results we want them to see.Here are all my tweaks:
Avoid “global” in tutorial page title
Ranks high for searches for “glob” which we’d like to have better results for.
Remove “styled” from tutorial page title
Ranks highly for “style” searches and isn’t as helpful as our CSS guide.
Use “Styles” instead of “Styling“ in title to match “style” searches
People often search for “style” which is not an exact match to “styling”. Changing this should help ranking slightly.
Use “styling” instead of “styles” to avoid matching “style” searches
Apply the inverse logic to help reduce the ranking of this tutorial page.
Avoid “frontmatter” in tutorial
<h2>
“frontmatter” in other pages is always in an
<h3>
so is ranking lower, avoding this here to ensure better results rank higher.Include “SCSS” in Sass heading
“SCSS” and “Sass” are often use interchangeably, including both in the subheading should produce a better search result.
Avoid “HTML” in tutorial heading
Searches for “html” ranked this tutorial page ahead of more helpful guide content
Avoid “JavaScript” in tutorial page title
More than 100 people searched this recently and our imports guide content is probably the best result.
Happy to tweak any of these further or revert if they seem like overreach.