Added sidebar to the intro giving back story of ES

Author: clintongormley

010_Intro/05_What_is_it.asciidoc

@@ -40,3 +40,31 @@ one of the most flexible open source licenses available.
 As your knowledge grows, you can leverage more of Elasticsearch's advanced
 features. The entire engine is configurable and very flexible. Pick and choose
 from the advanced features to tailor Elasticsearch to your problem domain.
+
+.The mists of time
+***************************************
+
+Many years ago, a newly married unemployed developer called Shay Banon
+followed his wife to London where she was studying to be a chef. While looking
+for gainful employment, he started playing with an early version of Lucene,
+with the intent of building his wife a recipe search engine.
+
+Working directly with Lucene can be tricky, so Shay started work on an
+abstraction layer to make it easier for Java programmers to add search to
+their applications.  He released this as his first open source project, called
+Compass.
+
+Later Shay took a job working in a high performance, distributed environment
+with in-memory data grids.  The need for a high performance, real-time,
+distributed search engine was obvious, and he decided to rewrite the Compass
+libraries as a standalone server called Elasticsearch.
+
+The first public release came out in February 2010.  Since then, Elasticsearch
+has become one of the most popular projects on Github with commits from over
+300 contributors.  A company has formed around Elasticsearch to provide
+commercial support and to develop new features but Elasticsearch is, and
+forever will be, open source and available to all.
+
+Shay's wife is still waiting for the recipe search...
+
+***************************************