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This project is a data analysis and visualization project in Python, designed to demonstrate proficiency in data manipulation, analysis, and visual storytelling. The project involves collecting, cleaning, and analyzing a large dataset, and presenting the findings through compelling data visualizations using tools like Matplotlib or ggplot2.
The object of this project is to analyze website data with over 30,000 users and more than 1,188,124 pageviews to evaluate website performance and to understand product level performance. I use conversion funnel analysis to understand customer behavior in order to improve website traffic via different channels.