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website-analytics-and-user-behavior

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This project is a data analysis and visualization project in Python, designed to demonstrate proficiency in data manipulation, analysis, and visual storytelling. The project involves collecting, cleaning, and analyzing a large dataset, and presenting the findings through compelling data visualizations using tools like Matplotlib or ggplot2.

  • Updated Feb 17, 2023
  • Python

The object of this project is to analyze website data with over 30,000 users and more than 1,188,124 pageviews to evaluate website performance and to understand product level performance. I use conversion funnel analysis to understand customer behavior in order to improve website traffic via different channels.

  • Updated Dec 30, 2023

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