This dataset, which belongs to a hotel in Portugal, includes basic basic demographic information of customers and reservation information for 2015-2018.
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Jul 3, 2022 - Python
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rule-based-segmentation
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This project analyzes and preprocesses the Online Retail dataset to uncover insights into customer purchasing behaviors, sales trends, and product performance. It includes data cleaning, exploration, and visualization, with the goal of enhancing understanding of online retail dynamics.
visualization data-analytics preprocessing feature-engineering data-exploration data-cleaning multicollinearity k-means-clustering elbow-method cohort-analysis rfm-analysis feature-encoding normality-test online-retail linear-regression-model exploratory-data-analysis-eda model-adequacy-checking box-cox-transformation rule-based-segmentation z-score-method
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Apr 22, 2025 - Jupyter Notebook
A Comparative Study of K-Means Clustering and Rule-Based Segmentation for RFM Analysis on the UCI Machine Learning Online Retail Dataset
data-science machine-learning k-means-clustering customer-segmentation rfm-analysis online-retail rule-based-segmentation
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Nov 13, 2024 - Jupyter Notebook
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