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customer-segmentation-analysis

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This project shows how to perform customers segmentation using Machine Learning algorithms. Three techniques will be presented and compared: KMeans, Agglomerative Clustering ,Affinity Propagation and DBSCAN.

  • Updated Oct 19, 2020
  • Jupyter Notebook

This repository contains project materials for the Spring 2024 STAT 208 class, specifically for Team 8. All materials are the property of Team 8, University of California, Riverside, A. Gary Anderson School of Management. Thank you for viewing our repository.

  • Updated Jun 14, 2024
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This project focus on customer analysis and segmentation. Which help to generate specific marketing strategies targeting different groups. RFM Analysis, Cohort Analysis, and K-means Clusters were conducted on a UK-based online retail transaction dataset with 1,067,371 rows of records hosted on the UCI Machine Learning Repository.

  • Updated Sep 18, 2021
  • Jupyter Notebook

Can we use association mining and machine learning to understand groceries purchase? Can we predict products that a user will buy again, try for the first time or add to cart next during a session? Can we segment our customer base into several cohorts based on their preferred products and purchase behaviour?

  • Updated Oct 8, 2022
  • Jupyter Notebook

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