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adding purchase incentives to the basket page will give users confidence at a vital step in the journey to continue with their purchase increase conversion. All modifications injected directly through browser client with vanilla javascript - no libraries. [Created May 7, 2017 ]
MorphL Community Edition uses big data and machine learning to predict user behaviors in digital products and services with the end goal of increasing KPIs (click-through rates, conversion rates, etc.) through personalization
The Visitorkit JavaScript Library is a set of methods attached to a global visitorkit object intended to be used by websites wishing to send data to Visitorkit projects.
Portfolio project: Discovery project for an ecommerce in the cosmetics sector. Developed a conversion rate optimisation (CRO) plan of 10 specific initiatives organized into 5 major business levers to break the flat evolution of the company’s KPIs over the last few months and achieve an overall increase in ecommerce revenues.
First Party data integration solution built for marketing teams to enable audience and conversion onboarding into Google Marketing products and Facebook Ads.
Analyzing the sign-up and log-in data from the 365 Data Science website to formulate high-level recommendations aimed at boosting registration numbers and overall revenue growth.