InSiteFrame: A lightweight JS plugin for embedding secure, external content in slide-in frames on your site, enhancing user retention without navigation away.
Developed a Tableau dashboard for Web Marketing Analysis to monitor key web metrics, analyze user behavior, and derive actionable insights.
A data-driven A/B testing project comparing website performance under Light and Dark themes. Analyzes user engagement metrics using statistical tests, correlation analysis, and predictive modeling to identify behavioral patterns and theme effectiveness. Built in Python using Jupyter Notebook with pandas, seaborn, and scikit-learn.
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