Minor formatting improvements for README.md

Author: thomasbachem

README.md

@@ -1,15 +1,19 @@
-Server-Side Google Analytics PHP Client
+Server-Side Google Analytics Client
 ===========================================================================================
 
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 **Oct 5, 2013:** php-ga was ported from [Google Code](https://code.google.com/p/php-ga/)
 where it has 8,000+ downloads and 160+ stares.
 
-*NOTE: php-ga is no longer maintained as Google finally released an official server-side
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+**NOTE:** php-ga is no longer maintained as Google finally released an official server-side
 tracking API: Measurement Protocol! I couldn't find any well-implemented client library for
-PHP yet, so feel free to help make php-ga 2.0 a Measurement Protocol PHP client library.*
+PHP yet, so feel free to help make php-ga 2.0 a Measurement Protocol PHP client library.
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+
+About
+-------------------------------------------------------------------------------------------
+
 php-ga basically is ga.js in PHP: An implementation of a generic server-side Google
 Analytics client in PHP that implements nearly every parameter and tracking feature of the
 original GA Javascript client. That means you can send data directly from your servers to
@@ -55,29 +59,24 @@ Gotchas
 -------------------------------------------------------------------------------------------
 
 - **100% namespaced OOP**
-
   As a matter of course.
 
 - **Completely abstracted from any enviroment**
-
   Doesn't rely on any globals like $_SERVER, PHP sessions or whatsoever - implement it the
   way you want.
 
 - **High-Performance Tracking**
-
   Can be configured to enqueue requests via register_shutdown_function() and to use
   non-blocking requests.
 
 - **Probably the most comprehensive technical documentation of GA**
-
   More than 50% of all source code lines are PHPDoc and inline comments!
 
 
 Caveats
 -------------------------------------------------------------------------------------------
 
 - **Google Analytics' geo location functionalities won't work**
-
   Native geo location features like the worldmap view won't work anymore as they rely
   solely on the IP address of the GA client - which will always be the one of your
   server(s) when using this library.