diff --git a/Makefile b/Makefile
index 3df7455201..6c2f2b6532 100644
--- a/Makefile
+++ b/Makefile
@@ -244,22 +244,6 @@ web-serve: web-pre-process $(HUGO)
 	@echo ">> serving documentation website"
 	@cd $(WEB_DIR) && $(HUGO) --config hugo.yaml -v server
 
-# Deprecated.
-.PHONY: web-gh-pages-deploy
-web-deploy:
-	# Requires git creds configured beforehand.
-	$(call require_clean_work_tree,"deploy website")
-	@rm -rf $(PUBLIC_DIR)
-	@mkdir $(PUBLIC_DIR)
-	@git worktree prune
-	@rm -rf .git/worktrees/$(PUBLIC_DIR)/
-	@git fetch origin
-	@git worktree add -B gh-pages $(PUBLIC_DIR) origin/gh-pages
-	@rm -rf $(PUBLIC_DIR)/*
-	@make web
-	@cd $(PUBLIC_DIR) && git add --all && git commit -m "Publishing to gh-pages as $(ME)" && cd ..
-	@git push origin gh-pages
-
 # non-phony targets
 $(EMBEDMD):
 	$(call fetch_go_bin_version,github.com/campoy/embedmd,$(EMBEDMD_VERSION))
diff --git a/README.md b/README.md
index 316aa25e81..3654ff95af 100644
--- a/README.md
+++ b/README.md
@@ -5,7 +5,7 @@
 [![GoDoc](https://godoc.org/github.com/improbable-eng/thanos?status.svg)](https://godoc.org/github.com/improbable-eng/thanos)
 [![Slack](https://img.shields.io/badge/join%20slack-%23thanos-brightgreen.svg)](https://join.slack.com/t/improbable-eng/shared_invite/enQtMzQ1ODcyMzQ5MjM4LWY5ZWZmNGM2ODc5MmViNmQ3ZTA3ZTY3NzQwOTBlMTkzZmIxZTIxODk0OWU3YjZhNWVlNDU3MDlkZGViZjhkMjc)
 [![Docker Pulls](https://img.shields.io/docker/pulls/improbable/thanos.svg?maxAge=604800)](https://hub.docker.com/r/improbable/thanos/)
-[![Netlify Status](https://api.netlify.com/api/v1/badges/664a5091-934c-4b0e-a7b6-bc12f822a590/deploy-status)](https://app.netlify.com/sites/kind-mayer-9cc74b/deploys)
+[![Netlify Status](https://api.netlify.com/api/v1/badges/664a5091-934c-4b0e-a7b6-bc12f822a590/deploy-status)](https://app.netlify.com/sites/thanos-io/deploys)
 
 ## Overview
 
diff --git a/docs/contributing/how-to-contribute-to-docs.md b/docs/contributing/how-to-contribute-to-docs.md
index c3c65578d2..1c7a8837e6 100644
--- a/docs/contributing/how-to-contribute-to-docs.md
+++ b/docs/contributing/how-to-contribute-to-docs.md
@@ -65,13 +65,16 @@ Show new menu section in main page by changing `website/layouts/_default/baseof.
 
 ## Testing
 
-Run `make web-serve` to serve and preview the website locally.
+Every PR is building website and on success it shows the link to preview.
 
+Alternatively you can run `make web-serve` to serve and preview the website locally.
 
 ## Deployment.
 
-Ask maintainer to deploy the page. (`GOOGLE_ANALYTICS_TOKEN="<  >" make web-deploy`)
+We use [Netlify](https://www.netlify.com/) for hosting. We are using Open Source license (PRO). Thanks Netlify for this!
 
-NOTE: It might take couple of seconds to refresh page / CDN for Github pages.
+On every commit to `master` netlify runs CI that invokes `make web` (defined in [netlify.toml](https://github.com/improbable-eng/thanos/blob/master/netlify.toml)))
 
-TODO(bwplotka) CI job which does that on every master commit.
\ No newline at end of file
+NOTE: Check for status badge in README for build status on the page.
+
+If master build for netlify succeed, the new content is published automatically.
\ No newline at end of file