diff --git a/cmd/open.go b/cmd/open.go
new file mode 100644
index 0000000..696c7e0
--- /dev/null
+++ b/cmd/open.go
@@ -0,0 +1,57 @@
+package cmd
+
+import (
+	"fmt"
+	"os"
+	"strings"
+
+	"github.com/skratchdot/open-golang/open"
+	"github.com/spf13/cobra"
+	"github.com/svixhq/svix-cli/pretty"
+	"github.com/svixhq/svix-cli/validators"
+)
+
+var openableURLs = map[string]string{
+	"docs": "https://docs.svix.com/",
+	"api":  "https://api.svix.com/docs",
+}
+
+type openCmd struct {
+	cmd *cobra.Command
+}
+
+func keys(m map[string]string) []string {
+	keys := make([]string, 0, len(m))
+	for key := range m {
+		keys = append(keys, key)
+	}
+	return keys
+}
+
+func newOpenCmd() *openCmd {
+	keys := keys(openableURLs)
+	oc := &openCmd{
+		cmd: &cobra.Command{
+			Use:       fmt.Sprintf("open [%s]", strings.Join(keys, "|")),
+			ValidArgs: keys,
+			Args:      validators.ExactValidArgs(1),
+			Short:     "Quickly open Svix pages in your browser",
+			Long: `Quickly open Svix pages in your browser:
+docs - opens the Svix documentation
+api  - opens the Svix API documentation
+			`,
+			Run: func(cmd *cobra.Command, args []string) {
+				url := openableURLs[args[0]]
+				err := open.Run(url)
+				if err != nil {
+					fmt.Fprintf(os.Stderr, `Failed to open %s in your default browser
+To open it manually navigate to:
+%s
+`, args[0], pretty.MakeTerminalLink(url, url))
+					os.Exit(1)
+				}
+			},
+		},
+	}
+	return oc
+}
diff --git a/cmd/root.go b/cmd/root.go
index 16b7dda..1ab913b 100644
--- a/cmd/root.go
+++ b/cmd/root.go
@@ -52,6 +52,7 @@ func init() {
 	rootCmd.AddCommand(newMessageAttemptCmd().cmd)
 	rootCmd.AddCommand(newVerifyCmd().cmd)
 	rootCmd.AddCommand(newCompletionCmd().cmd)
+	rootCmd.AddCommand(newOpenCmd().cmd)
 }
 
 // initConfig reads in config file and ENV variables if set.
diff --git a/go.mod b/go.mod
index 3eeb9ff..2d0857c 100644
--- a/go.mod
+++ b/go.mod
@@ -6,6 +6,7 @@ require (
 	github.com/BurntSushi/toml v0.3.1
 	github.com/manifoldco/promptui v0.8.0
 	github.com/mitchellh/go-homedir v1.1.0
+	github.com/skratchdot/open-golang v0.0.0-20200116055534-eef842397966
 	github.com/spf13/cobra v1.1.3
 	github.com/spf13/viper v1.7.1
 	github.com/svixhq/svix-libs v0.14.1-0.20210531145855-ff10b4b07c16
diff --git a/go.sum b/go.sum
index 4b31f2c..efd14b1 100644
--- a/go.sum
+++ b/go.sum
@@ -231,6 +231,8 @@ github.com/ryanuber/columnize v0.0.0-20160712163229-9b3edd62028f/go.mod h1:sm1tb
 github.com/sean-/seed v0.0.0-20170313163322-e2103e2c3529/go.mod h1:DxrIzT+xaE7yg65j358z/aeFdxmN0P9QXhEzd20vsDc=
 github.com/shurcooL/sanitized_anchor_name v1.0.0/go.mod h1:1NzhyTcUVG4SuEtjjoZeVRXNmyL/1OwPU0+IJeTBvfc=
 github.com/sirupsen/logrus v1.2.0/go.mod h1:LxeOpSwHxABJmUn/MG1IvRgCAasNZTLOkJPxbbu5VWo=
+github.com/skratchdot/open-golang v0.0.0-20200116055534-eef842397966 h1:JIAuq3EEf9cgbU6AtGPK4CTG3Zf6CKMNqf0MHTggAUA=
+github.com/skratchdot/open-golang v0.0.0-20200116055534-eef842397966/go.mod h1:sUM3LWHvSMaG192sy56D9F7CNvL7jUJVXoqM1QKLnog=
 github.com/smartystreets/assertions v0.0.0-20180927180507-b2de0cb4f26d h1:zE9ykElWQ6/NYmHa3jpm/yHnI4xSofP+UP6SpjHcSeM=
 github.com/smartystreets/assertions v0.0.0-20180927180507-b2de0cb4f26d/go.mod h1:OnSkiWE9lh6wB0YB77sQom3nweQdgAjqCqsofrRNTgc=
 github.com/smartystreets/goconvey v1.6.4 h1:fv0U8FUIMPNf1L9lnHLvLhgicrIVChEkdzIKYqbNC9s=
diff --git a/pretty/print.go b/pretty/print.go
index 9916eb0..08a74fc 100644
--- a/pretty/print.go
+++ b/pretty/print.go
@@ -23,6 +23,6 @@ func Print(v interface{}, opts *PrintOptions) {
 	fmt.Println(string(b))
 }
 
-// func makeTerminalHyperlink(name, url string) string {
-// 	return fmt.Sprintf("\u001B]8;;%s\a%s\u001B]8;;\a", url, name)
-// }
+func MakeTerminalLink(name, url string) string {
+	return fmt.Sprintf("\u001B]8;;%s\a%s\u001B]8;;\a", url, name)
+}