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publisher_tag_reference.md

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Platform specific standard tags

The following list contains the standard display tags for each platform:

  • Desktop

    • superbanner
    • superbanner_btf
    • billboard
    • billboard_btf
    • sky
    • sky_btf
    • mrec
    • mrec_btf
    • inpage
  • Mobile Web (mew)

    • banner
    • mrec
    • mrec_btf
    • inpage
  • Android & iOS Phone

    • richmedia
    • banner
    • mrec
    • mrec_btf
  • Android & iOS Tablet

    • superbanner
    • superbanner_btf
    • richmedia
    • banner
    • mrec
    • mrec_btf
  • AMP

    • mrec
    • mrec_btf
    • banner
    • banner_sticky

Special tags

These tags are added for special scenarios and are not included in the standard adtags.

Special Tag Platform Scenario More information
galleryad AMP (for now) adtag specific for image galleries on amp, to support own sizes will maybe available in future for another platforms
survey all special placement on bild.de for... surveys? -------------
menuad & menuad2 desktop special tags for myself.de, to serve small ads in the right and left corner of the navigation bar -------------
teaser mew & desktop is used in most cases for publisher owned ads but can do fallbacks, too is able to infinite scrolling
betad all special tag for bet ads intergation on bild.de -------------
multilink desktop & mew ad container contains multiple links, on autobild -------------
dealsad ----- special tag for deals.bild.de - native like ad for advertised deals -------------
banner2 mew special tag on motorsport-total.com -------------
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