diff --git a/_includes/footer.html b/_includes/footer.html
index 0b08cf54ba42..d2405bdccf6b 100644
--- a/_includes/footer.html
+++ b/_includes/footer.html
@@ -28,7 +28,7 @@
       {% endif%}
       </p>
       <!-- Please don't remove this, keep my open source work credited :) -->
-      {% if site.remove-ads %}
+      {% unless site.remove-ads %}
       <p class="theme-by text-muted">
         Theme by
         <a href="https://beautifuljekyll.com">beautiful-jekyll</a>