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sv_campaign_parser.py
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# -*- coding: UTF-8 -*-
# UTF-8 테스트
# Copyright 2021 singleview.co.kr, Inc.
# You are hereby granted a non-exclusive, worldwide, royalty-free license to
# use, copy, modify, and distribute this software in source code or binary
# form for use in connection with the web services and APIs provided by
# singleview.co.kr.
# As with any software that integrates with the singleview.co.kr platform,
# your use of this software is subject to the Facebook Developer Principles
# and Policies [http://singleview.co.kr/api_policy/]. This copyright
# notice shall be included in all copies or substantial portions of the
# software.
# THE SOFTWARE IS PROVIDED "AS IS", WITHOUT WARRANTY OF ANY KIND, EXPRESS OR
# IMPLIED, INCLUDING BUT NOT LIMITED TO THE WARRANTIES OF MERCHANTABILITY,
# FITNESS FOR A PARTICULAR PURPOSE AND NONINFRINGEMENT. IN NO EVENT SHALL
# THE AUTHORS OR COPYRIGHT HOLDERS BE LIABLE FOR ANY CLAIM, DAMAGES OR OTHER
# LIABILITY, WHETHER IN AN ACTION OF CONTRACT, TORT OR OTHERWISE, ARISING
# FROM, OUT OF OR IN CONNECTION WITH THE SOFTWARE OR THE USE OR OTHER
# DEALINGS IN THE SOFTWARE.
# standard library
import logging
import csv
import sys
# 3rd party library
# singleview config
if __name__ == 'svcommon.sv_campaign_parser': # for platform running
from svcommon import sv_object
elif __name__ == 'sv_campaign_parser': # for plugin console debugging
import sv_object
elif __name__ == '__main__': # for class console debugging
sys.path.append('../svcommon')
import sv_object
class SvCampaignParser(sv_object.ISvObject):
""" campaign parser class for singleview only
naver=NV, google=GG, youtube=YT, facebook=FB, instagram=IN, daumkakao=DAUM
TG=targetinggates
how to categorize owned NS & owned SNS
"""
# __g_oLogger = None
# caution! sv campaign code does not allow NS but allow PNS only, as pure NS could not be designated
__g_lstSourceInfo = [ # (id, title, tag_name)
(0, 'unknown', 'UNKNOWN'),
(1, 'naver', 'NVR'), # NVR will be deprecated in near future
(1, 'naver', 'NV'), # NV has priority than NVR
(2, 'google', 'GG'),
(3, 'youtube', 'YT'),
(11, 'facebook', 'FBIG'), # facebook PNS is mainly for instagram but API depends on facebook
(5, 'instagram', 'IG'),
(4, 'facebook', 'FB'), # FB has priority than IG and FBIG
(6, 'kakao', 'KKO'),
(7, 'daum', 'DAUM'),
(8, 'targeting', 'TG'),
(9, 'mobon', 'MBO'),
(10, 'smr', 'SMR'),
]
__g_dictSourceIdTitle = None # {1:'naver'}
__g_dictSourceTagTitle = None # {'NV': 'naver'}
__g_dictSourceIdTag = None # {1: 'NV'}
__g_lstSearchRstInfo = [ # (id, title, tag_name)
(0, 'unknown', 'UNKNOWN'),
(1, 'Paid Search', 'PS'),
(2, 'Paid Natural Search', 'PNS'),
(3, 'Natural Search', 'NS'),
(4, 'SNS', 'SNS')
]
__g_dictSearchRstIdTitle = None # {1:'Paid Search', 2:'Paid Natural Search', 3:'Natural Search', 4:'SNS',}
__g_dictSearchResultTypeTagTitle = None # {'PS':'Paid Search'}
__g_dictSearchRstIdTag = None # {1: 'PS'}
# __g_dictSearchResultTypeTagTitle = {'PS':'PS', 'paid_search':'PS', 'PNS':'PNS', 'paid_natural_search':'PNS','NS':'NS', 'natural_search':'NS', 'SNS':'SNS', 'sns':'SNS'}
__g_lstMediumInfo = [ # (id, title, tag_name)
(0, 'unknown', 'UNKNOWN'),
(1, 'cpc', 'CPC'),
(2, 'display', 'DISP'),
(3, 'cpi', 'CPI'),
(4, 'organic', 'PAGE'),
(4, 'organic', 'REF')
]
__g_dictMediumIdTitle = None # {1:'Cost Per Click', 2:'Display', 3:'Cost Per Impression', 4:'Referral'}
__g_dictMediumTagTitle = None # {'CPC':'cpc', 'DISP':'display', 'CPI':'cpi', 'REF':'organic', 'PAGE':'organic'}
__g_dictMediumIdTag = None # {1: 'CPC'}
__g_dictGaMedium = {
'(none)': '(none)',
'(not set)': '(none)',
'referral': 'referral',
'organic': 'organic',
'owned': 'organic', # could be "blog / owned", but weird, hence enforce to categorize in blog / organic
'cpc': 'cpc',
'display': 'display',
'social': 'social',
'sns': 'social',
'group': 'social', # could be "facebook / group", hence enforce to categorize in facebook / social
'email': 'email',
'zalo': 'zalo' # vietnamese messenger app
}
__g_dictSourceMediumType = {
1: {'title': 'GADS_CPC', 'media_rst_type': 'PS', 'media_source': 'google',
'media_media': 'cpc', 'desc': 'GDN, 구글 키워드 광고', 'camp_prefix': 'GG_PS_CPC_'},
11: {'title': 'GADS_DISP', 'media_rst_type': 'PS', 'media_source': 'google',
'media_media': 'display', 'desc': 'GDN, 구글 키워드 광고', 'camp_prefix': 'GG_PS_DISP_'},
2: {'title': 'YT_DISP', 'media_rst_type': 'PS', 'media_source': 'youtube',
'media_media': 'display', 'desc': '유튜브 동영상 광고', 'camp_prefix': 'YT_PS_DISP_'},
21: {'title': 'YT_CPC', 'media_rst_type': 'PS', 'media_source': 'youtube',
'media_media': 'cpc', 'desc': '유튜브 동영상 광고', 'camp_prefix': 'YT_PS_CPC_'},
3: {'title': 'FB_CPC', 'media_rst_type': 'PS', 'media_source': 'facebook',
'media_media': 'cpc', 'desc': '페이스북 광고', 'camp_prefix': 'FB_PS_CPC_'},
31: {'title': 'FB_DISP', 'media_rst_type': 'PS', 'media_source': 'facebook',
'media_media': 'display', 'desc': '페이스북 광고', 'camp_prefix': 'FB_PS_DISP_'},
32: {'title': 'FBIG_CPC', 'media_rst_type': 'PS', 'media_source': 'facebook',
'media_media': 'cpc', 'desc': '페이스북 광고', 'camp_prefix': 'FBIG_PS_CPC_'},
33: {'title': 'FBIG_DISP', 'media_rst_type': 'PS', 'media_source': 'facebook',
'media_media': 'display', 'desc': '페이스북 광고', 'camp_prefix': 'FBIG_PS_DISP_'},
34: {'title': 'IG_CPC', 'media_rst_type': 'PS', 'media_source': 'instagram',
'media_media': 'cpc', 'desc': '페이스북 광고', 'camp_prefix': 'IG_PS_CPC_'},
35: {'title': 'IG_DISP', 'media_rst_type': 'PS', 'media_source': 'facebook',
'media_media': 'display', 'desc': '페이스북 광고', 'camp_prefix': 'IG_PS_DISP_'},
36: {'title': 'FB_PNS', 'media_rst_type': 'PS', 'media_source': 'facebook',
'media_media': 'organic', 'desc': '페이스북 유료 자연검색 광고', 'camp_prefix': 'FB_PNS_REF_'},
4: {'title': 'NVR_CPC', 'media_rst_type': 'PS', 'media_source': 'naver',
'media_media': 'cpc', 'desc': '네이버 키워드 광고', 'camp_prefix': 'NV_PS_CPC_'},
5: {'title': 'NVR_SEO', 'media_rst_type': 'PNS', 'media_source': 'naver',
'media_media': 'organic', 'desc': '네이버 블로그 바이럴', 'camp_prefix': 'NV_PNS_REF_'},
6: {'title': 'NVR_BRS', 'media_rst_type': 'PS', 'media_source': 'naver',
'media_media': 'display', 'desc': '네이버 브랜드 검색 페이지', 'camp_prefix': 'NV_PS_DISP_'},
7: {'title': 'KKO_CPC', 'media_rst_type': 'PS', 'media_source': 'kakao',
'media_media': 'cpc', 'desc': '카카오 모먼트', 'camp_prefix': 'KKO_PS_CPC_'},
71: {'title': 'KKO_DISP', 'media_rst_type': 'PS', 'media_source': 'kakao',
'media_media': 'display', 'desc': '카카오 모먼트', 'camp_prefix': 'KKO_PS_DISP_'},
72: {'title': 'DAUM_CPC', 'media_rst_type': 'PS', 'media_source': 'daum',
'media_media': 'cpc', 'desc': '카카오 모먼트', 'camp_prefix': 'DAUM_PS_CPC_'},
73: {'title': 'TG_CPC', 'media_rst_type': 'PS', 'media_source': 'targetinggates',
'media_media': 'cpc', 'desc': '타게팅게이츠', 'camp_prefix': 'TG_PS_CPC_'},
74: {'title': 'MOBON_CPC', 'media_rst_type': 'PS', 'media_source': 'mobon',
'media_media': 'cpc', 'desc': '모비온', 'camp_prefix': 'MBO_PS_CPC_'},
75: {'title': 'SMR_DISP', 'media_rst_type': 'PS', 'media_source': 'smr',
'media_media': 'display', 'desc': '포탈에 개시되는 동영상 광고, 항상 DISP', 'camp_prefix': 'SMR_PS_DISP_'},
# 100: {'title': 'ETC', 'media_rst_type': None, 'media_source': None,
# 'media_media': None, 'desc': '기타 비용', 'camp_prefix': None}
}
__g_lstPnsContractInfo = [ # (id, title, tag_name)
(1, '파블', 'REF'),
(2, '체험단', 'REF'),
(3, '상위노출', 'REF'),
(4, '인플루언서', 'REF'),
(5, '카페활동', 'REF'),
(6, '연관검색어', 'RELATED'),
(7, '지식인활동', 'REF')
]
__g_dictPnsContractType = None # {1:'파블', 2:'체험단', 3:'상위노출', 4:'인플루언서', 5:'카페활동', 6:'연관검색어'}
__g_dictPnsContractTypeNamed = None # {'파블':'REF', '체험단':'REF', '상위노출':'REF', '인플루언서':'REF', '카페활동':'REF', '연관검색어':'RELATED', '지식인활동':'REF'}
__g_lstLatestSvCampaignPrefix = [ # 'GG_PS_CPC_', 'GG_PS_DISP_'
# (1, 'GOOGLE_ADS', 'GG_PS_CPC_'), # 구글 애즈 GDN 1
# (11, 'GG_DISP', 'GG_PS_DISP_'), # 구글 애즈 GDN 1-1
# (2, 'YT_DISP', 'YT_PS_DISP_'), # 유튜브 광고 2
# (21, 'YT_CPC', 'YT_PS_CPC_'), # 유튜브 광고 2-1
# (3, 'FB_CPC', 'FB_PS_CPC_'), # 페이스북 광고 3
# (31, 'FB_DISP', 'FB_PS_DISP_'), # 페이스북 광고 3-1
# (32, 'FBIG_CPC', 'FBIG_PS_CPC_'), # 페이스북 광고 3-2
# (33, 'FBIG_DISP', 'FBIG_PS_DISP_'), # 페이스북 광고 3-3
# (34, 'IG_CPC', 'IG_PS_CPC_'), # instagram designated 3-4
# (35, 'IG_DISP', 'IG_PS_DISP_'), # instagram designated 3-5
# (36, 'FB_PNS', 'FB_PNS_REF_'),
# (4, 'NV_CPC', 'NV_PS_CPC_'), # 네이버 CPC 광고 4
# (5, 'NVR_SEO', 'NV_PNS_REF_'), # 네이버 바이럴 5
# (6, 'NVR_BRS', 'NV_PS_DISP_BRS_'), # 네이버 브랜드 검색 6
# (7, 'KKO_CPC', 'KKO_PS_CPC_'), # 7
# (71, 'KKO_DISP', 'KKO_PS_DISP_'), # 7-1
# (72, 'DAUM_CPC', 'DAUM_PS_CPC_'), # 7-2
# (73, '타게팅케이츠_CPC', 'TG_PS_CPC_'), # 타게팅게이츠
# (74, '모비온_CPC', 'MBO_PS_CPC_'), # 모비온
# (75, 'SMR_DISP', 'SMR_PS_DISP_') # SMR; 포탈에 개시되는 SMR 광고; 항상 DISP
]
# __g_lstObsoleteSvCampaignPrefix = ['NVR_BRAND_SEARCH_MOB','NV_PS_BRSEARCH_MOB','NVR_BRAND_SEARCH_PC','NV_PS_BRSEARCH_PC','NV_PS_','NV_NS_','NVR_NS_','FB_NS_','DAUM_PS_']
__g_lstBrdedTag = ['_BRS_', '_BR_']
__g_lstRmkTag = ['_RMK_', '_GDNRMK_']
__g_lstGaUselessTerm = ['(not set)', '(not provided)', '(automatic matching)', 'undetermined',
'(remarketing/content targeting)', '(user vertical targeting)']
__g_lstBrandedTrunc = None
# adwords placement reserved title begin
__g_lstAdwordsPlacement = ['World Localities', 'Travel', 'Sports', 'Science', 'Reference', 'Real Estate',
'Pets & Animals',
'People & Society', 'News', 'Law & Government', 'Home & Garden', 'Hobbies & Leisure',
'Health', 'Finance', 'Content',
'Computers & Electronics', 'Business & Industrial', 'boomuserlist', 'Books & Literature',
'Beauty & Fitness',
'Autos & Vehicles', 'AutomaticContent', 'Arts & Entertainment',
'18-24', '25-34', '35-44', '45-54', '55-64', '65 or more',
'Top 10%', '11-20%', '21-30%', '31-40%', '41-50%', 'Lower 50%', 'Undetermined']
# adwords placement reserved title end
__g_dictUaTag = {
'mobile_app': 'M', 'mobile_web': 'M', 'desktop': 'P', # for facebook registration
'MOB': 'M', 'PC': 'P', # for ga registration
'UNSPECIFIED': 'M', 'UNKNOWN': 'M', 'MOBILE': 'M', 'TABLET': 'M', 'DESKTOP': 'P', 'CONNECTED_TV': 'P',
'OTHER': 'M', # for google ads api registration
'Mobile devices with full browsers': 'M', 'Tablets with full browsers': 'M', 'Other': 'M',
# for new adwords api registration
'Computers': 'P', 'Devices streaming video content to TV screens': 'P', # for old adwords api registration
'PC': 'P', '기타': 'P', 'Android': 'M', 'iOS': 'M' # for kakao ads registration
}
def __init__(self):
self._g_oLogger = logging.getLogger(__file__)
self.__g_dictSourceIdTitle = {tup_single[0]: tup_single[1] for tup_single in self.__g_lstSourceInfo}
self.__g_dictSourceTagTitle = {tup_single[2]: tup_single[1] for tup_single in self.__g_lstSourceInfo}
self.__g_dictSourceIdTag = {tup_single[0]: tup_single[2] for tup_single in self.__g_lstSourceInfo}
self.__g_dictSearchRstIdTitle = {tup_single[0]: tup_single[1] for tup_single in self.__g_lstSearchRstInfo}
self.__g_dictSearchResultTypeTagTitle = {tup_single[2]: tup_single[1] for tup_single in
self.__g_lstSearchRstInfo}
self.__g_dictSearchRstIdTag = {tup_single[0]: tup_single[2] for tup_single in self.__g_lstSearchRstInfo}
self.__g_dictMediumIdTitle = {tup_single[0]: tup_single[1] for tup_single in self.__g_lstMediumInfo}
self.__g_dictMediumTagTitle = {tup_single[2]: tup_single[1] for tup_single in self.__g_lstMediumInfo}
self.__g_dictMediumIdTag = {tup_single[0]: tup_single[2] for tup_single in self.__g_lstMediumInfo}
self.__g_dictPnsContractType = {tup_single[0]: tup_single[1] for tup_single in self.__g_lstPnsContractInfo}
self.__g_dictPnsContractTypeNamed = {tup_single[1]: tup_single[2] for tup_single in self.__g_lstPnsContractInfo}
self.__g_lstLatestSvCampaignPrefix = [dict_source_medium['camp_prefix'] for _, dict_source_medium in
self.__g_dictSourceMediumType.items()]
def close(self):
pass
def get_ua(self, s_ua):
try:
return self.__g_dictUaTag[s_ua]
except KeyError:
return 'err_ua'
def get_source_tag(self, s_source_tag):
if s_source_tag in self.__g_dictSourceTagTitle:
return self.__g_dictSourceTagTitle[s_source_tag]
else:
return False
def get_source_id_title_dict(self, b_inverted=False):
if b_inverted:
return {v: k for k, v in self.__g_dictSourceIdTitle.items()}
return self.__g_dictSourceIdTitle
def get_source_tag_title_dict(self, b_inverted=False): # unuse?
if b_inverted:
return {v: k for k, v in self.__g_dictSourceTagTitle.items()}
return self.__g_dictSourceTagTitle
def get_source_id_tag_dict(self, b_inverted=False): # unuse?
if b_inverted:
return {v: k for k, v in self.__g_dictSourceIdTag.items()}
return self.__g_dictSourceIdTag
def validate_search_rst_tag(self, s_search_rst_type):
if s_search_rst_type in self.__g_dictSearchResultTypeTagTitle:
return s_search_rst_type
else:
return False
def get_search_rst_type_id_title_dict(self, b_inverted=False):
if b_inverted:
return {v: k for k, v in self.__g_dictSearchRstIdTitle.items()}
return self.__g_dictSearchRstIdTitle
def get_search_rst_type_id_tag_dict(self, b_inverted=False):
if b_inverted:
return {v: k for k, v in self.__g_dictSearchRstIdTag.items()}
return self.__g_dictSearchRstIdTag
def get_sv_medium_tag(self, s_sv_medium_code):
if s_sv_medium_code in self.__g_dictMediumTagTitle:
return self.__g_dictMediumTagTitle[s_sv_medium_code]
else:
return False
def get_medium_type_id_title_dict(self, b_inverted=False):
if b_inverted:
return {v: k for k, v in self.__g_dictMediumIdTitle.items()}
return self.__g_dictMediumIdTitle
def get_medium_type_id_tag_dict(self, b_inverted=False):
if b_inverted:
return {v: k for k, v in self.__g_dictMediumIdTag.items()}
return self.__g_dictMediumIdTag
def get_medium_type_tag_title_dict(self, b_inverted=False):
if b_inverted:
return {v: k for k, v in self.__g_dictMediumTagTitle.items()}
return self.__g_dictMediumTagTitle
def get_pns_contract_type_dict(self, b_inverted=False):
if b_inverted:
return {v: k for k, v in self.__g_dictPnsContractType.items()}
return self.__g_dictPnsContractType
def get_source_medium_type_dict(self):
return self.__g_dictSourceMediumType
def validate_sv_campaign_level_tag(self, s_sv_campaign_level_tag):
"""
validate sv campaign level 1 2 3 4
:param
"""
dict_rst = {'b_error': False, 's_msg': None, 'dict_ret': None}
s_sv_campaign_level_tag = s_sv_campaign_level_tag.strip()
if len(s_sv_campaign_level_tag) == 0:
dict_rst['b_error'] = True
dict_rst['s_msg'] = 'empty string'
return dict_rst
if not s_sv_campaign_level_tag.isalnum():
# print(s_sv_campaign_level_tag)
dict_rst['b_error'] = True
dict_rst['s_msg'] = 'alphanumeric allowed only'
return dict_rst
dict_rst['dict_ret'] = s_sv_campaign_level_tag.upper()
return dict_rst
def validate_ga_medium_tag(self, s_ga_medium_tag):
s_ga_medium_tag = s_ga_medium_tag.lower()
dictRst = {'medium': 'weird', 'found_pos': -1}
if s_ga_medium_tag in self.__g_dictGaMedium: # remedy erronous UTM parameter
dictRst['medium'] = self.__g_dictGaMedium[s_ga_medium_tag]
else:
for sGaOfficialMediaCode in self.__g_dictGaMedium:
nPos = s_ga_medium_tag.find(sGaOfficialMediaCode)
if nPos > -1:
dictRst['medium'] = self.__g_dictGaMedium[sGaOfficialMediaCode]
dictRst['found_pos'] = nPos
return dictRst
def get_gad_placement_tag_by_term(self, sTerm):
# aw means deprecated name of google ads
for sAdwPlacement in self.__g_lstAdwordsPlacement:
if sTerm.find(sAdwPlacement) > -1:
return True
return False
def decide_brded_by_term(self, s_brded_terms_path, s_term):
dict_rst = {'b_brded': False, 'b_error': False, 's_err_msg': None}
if s_term is None:
return dict_rst
if self.__g_lstBrandedTrunc is None:
self.__g_lstBrandedTrunc = self.get_branded_trunc(s_brded_terms_path)
if len(self.__g_lstBrandedTrunc) == 0:
dict_rst['b_error'] = True
dict_rst['s_err_msg'] = '브랜디드 키워드 목록을 등록하면 온라인 브랜딩을 측정할 수 있습니다!'
return dict_rst
if s_term not in self.__g_lstGaUselessTerm:
for sBrandedTrunc in self.__g_lstBrandedTrunc:
if s_term.find(sBrandedTrunc) > -1:
dict_rst['b_brded'] = True
break
return dict_rst
def get_sv_pns_contract_type_named_tag(self, s_sv_service_type):
if s_sv_service_type in self.__g_dictPnsContractTypeNamed:
return self.__g_dictPnsContractTypeNamed[s_sv_service_type]
else:
raise Exception('stop')
def parse_campaign_code_fb(self, dict_camp_info):
dict_rst = {'source': 'unknown', 'source_code': '', 'rst_type': '',
'medium': '', 'medium_code': '', 'brd': 0,
'campaign1st': '00', 'campaign2nd': '00', 'campaign3rd': '00',
'detected': False}
if dict_camp_info['url_tags'] == 'n/a': # facebook inlink ad or outlink ad without UTM params
sAdName = dict_camp_info['ad_name']
dict_rst['rst_type'] = self.validate_search_rst_tag('SNS')
if sAdName.find('게시물: ') > -1:
sNonSvCampaignCode = sAdName.replace('게시물: ', '').replace('"', '').strip()
dict_rst['source'] = self.get_source_tag('FB')
dict_rst['source_code'] = 'FB'
dict_rst['brd'] = 1
dict_rst['medium'] = self.get_sv_medium_tag('CPI')
dict_rst['medium_code'] = 'CPI'
dict_rst['campaign1st'] = sNonSvCampaignCode
dict_rst['detected'] = True
elif sAdName.find('INSTAGRAM POST: ') > -1:
dict_rst['source'] = self.get_source_tag('IG')
dict_rst['source_code'] = 'IG'
sNonSvCampaignCode = sAdName.replace('Instagram Post: ', '').replace('"', '').strip()
dict_rst['brd'] = 1
dict_rst['medium'] = self.get_sv_medium_tag('CPI')
dict_rst['medium_code'] = 'CPI'
dict_rst['campaign1st'] = sNonSvCampaignCode
dict_rst['detected'] = True
else: # this case sometimes means facebook 3rd-party outlink ad
pass
# try: # this case sometimes means facebook 3rd-party outlink ad
# sCampaignName = sAdName
# dictCampaignNameAlias[sCampaignName]
# dict_rst['source'] = self.get_source_tag('FB') #self.__g_dictSourceTagTitle['FB']
# dict_rst['brd'] = 0
# dict_rst['rst_type'] = dictCampaignNameAlias[sCampaignName]['rst_type']
# dict_rst['medium'] = dictCampaignNameAlias[sCampaignName ]['medium'].lower()
# dict_rst['campaign1st'] = dictCampaignNameAlias[sCampaignName]['camp1st']
# dict_rst['campaign2nd'] = dictCampaignNameAlias[sCampaignName]['camp2nd']
# dict_rst['campaign3rd'] = dictCampaignNameAlias[sCampaignName]['camp3rd']
# dict_rst['detected'] = True
# except KeyError: # if facebook inlink ad with unknown campaign name
# dict_rst['source'] = self.get_source_tag('FB') #self.__g_dictSourceTagTitle['FB']
# dict_rst['brd'] = 1
# dict_rst['medium'] = self.get_sv_medium_tag('CPI') # self.__g_dictMediumTagTitle[ 'CPI' ]
# dict_rst['campaign1st'] = sAdName
else: # facebook outlink ad
dictTempRst = self.__analyze_sv_campaign_code(dict_camp_info['campaign_code'])
lstCampaignCode = dictTempRst['sv_code']
if lstCampaignCode[0] in ['FB', 'IG', 'FBIG'] and \
lstCampaignCode[2] in ['CPC', 'DISP', 'CPI']:
dict_rst['source'] = self.get_source_tag(lstCampaignCode[0])
dict_rst['source_code'] = lstCampaignCode[0]
dict_rst['rst_type'] = self.validate_search_rst_tag(lstCampaignCode[1])
dict_rst['brd'] = dictTempRst['brd']
dict_rst['medium'] = self.get_sv_medium_tag(lstCampaignCode[2])
dict_rst['medium_code'] = lstCampaignCode[2]
dict_rst['campaign1st'] = lstCampaignCode[3]
dict_rst['detected'] = True
try:
dict_rst['campaign2nd'] = lstCampaignCode[4]
dict_rst['campaign3rd'] = lstCampaignCode[5]
except IndexError:
pass
elif lstCampaignCode[0] == '{{AD.NAME}}' or lstCampaignCode[0] == '{{ADSET.NAME}}' or lstCampaignCode[
0] == '{{CAMPAIGN.NAME}}':
dict_rst['rst_type'] = self.validate_search_rst_tag('PS')
dict_rst['medium'] = self.get_sv_medium_tag('CPC')
dict_rst['campaign1st'] = dict_camp_info['ad_name']
dict_rst['detected'] = True
return dict_rst
def parse_campaign_code(self, s_sv_campaign_code=''):
""" this method might be for ga_register???
should be synchronized with sv_API_retriever/svcommon/sv_campaign_parser
"""
dict_rst = {'source': 'unknown', 'source_code': '', 'rst_type': '',
'medium': '', 'medium_code': '', 'brd': 0,
'campaign1st': '00', 'campaign2nd': '00', 'campaign3rd': '00',
'detected': False}
if s_sv_campaign_code == '(not set)':
return dict_rst
s_sv_campaign_code = s_sv_campaign_code.upper()
b_latest_sv_campaign_found = False
for sCampaignPrefix in self.__g_lstLatestSvCampaignPrefix:
if s_sv_campaign_code.find(sCampaignPrefix) > -1:
b_latest_sv_campaign_found = True
break
if b_latest_sv_campaign_found: # latest version of SV campaign code
dict_tmp_rst = self.__analyze_sv_campaign_code(s_sv_campaign_code)
dict_rst['brd'] = dict_tmp_rst['brd']
list_campaign_code = dict_tmp_rst['sv_code']
del dict_tmp_rst
if list_campaign_code[0] == 'OLD': # first of all, process OLD prefix
del list_campaign_code[0]
n_elem_cnt = len(list_campaign_code)
list_campaign_code[n_elem_cnt - 1] = list_campaign_code[n_elem_cnt - 1] + '_OLD'
# set source tag
dict_rst['source'] = self.get_source_tag(list_campaign_code[0])
dict_rst['source_code'] = list_campaign_code[0]
# set search result type tag
dict_rst['rst_type'] = self.validate_search_rst_tag(list_campaign_code[1])
# set media tag
dict_rst['medium'] = self.get_sv_medium_tag(list_campaign_code[2])
dict_rst['medium_code'] = list_campaign_code[2]
if dict_rst['source'] != 'unknown': # handle no sv campaign code data
dict_rst['campaign1st'] = list_campaign_code[3]
try:
dict_rst['campaign2nd'] = list_campaign_code[4]
dict_rst['campaign3rd'] = list_campaign_code[5]
except IndexError:
pass
n_campaign_elem = len(list_campaign_code)
if n_campaign_elem > 6: # to handle more than 6 chunks properly
for n_idx in range(6, n_campaign_elem):
dict_rst['campaign3rd'] += '-' + list_campaign_code[n_idx]
dict_rst['detected'] = True
# else: # process old style SV campaign code; this section will be deprecated after balanceseat complete analysis
# b_obsolete_sv_campaign_found = False
# for sCampaignPrefix in self.__g_lstObsoleteSvCampaignPrefix:
# if s_sv_campaign_code.find(sCampaignPrefix) > -1:
# b_obsolete_sv_campaign_found = True
# break
# if b_obsolete_sv_campaign_found:
# if s_sv_campaign_code == 'NVR_BRAND_SEARCH_MOB' or s_sv_campaign_code == 'NV_PS_BRSEARCH_MOB':
# dict_rst['source'] = 'naver'
# dict_rst['rst_type'] = self.validate_search_rst_tag('PS') # self.__g_dictSearchResultTypeTagTitle['PS']
# dict_rst['medium'] = 'display'
# dict_rst['campaign1st'] = 'BRS'
# dict_rst['campaign2nd'] = 'MOB'
# elif s_sv_campaign_code == 'NVR_BRAND_SEARCH_PC' or s_sv_campaign_code == 'NV_PS_BRSEARCH_PC':
# dict_rst['source'] = 'naver'
# dict_rst['rst_type'] = self.validate_search_rst_tag('PS') # self.__g_dictSearchResultTypeTagTitle['PS']
# dict_rst['medium'] = 'display'
# dict_rst['campaign1st'] = 'BRS'
# dict_rst['campaign2nd'] = 'PC'
# else:
# lst_campaign_code = s_sv_campaign_code.split('_')
# # set source tag
# dict_rst['source'] = self.get_source_tag(list_campaign_code[0])
# # set media tag
# if lst_campaign_code[1] == 'PS':
# dict_rst['rst_type'] = self.validate_search_rst_tag('PS') # self.__g_dictSearchResultTypeTagTitle['PS']
# dict_rst['medium'] = 'cpc'
# dict_rst['medium_code'] = 'CPC'
# elif lst_campaign_code[1] == 'NS':
# dict_rst['rst_type'] = self.validate_search_rst_tag('PS') # self.__g_dictSearchResultTypeTagTitle['PNS']
# dict_rst['medium'] = 'organic'
# dict_rst['medium_code'] = 'REF'
# if lst_campaign_code[2] == 'BLOG': # or lst_campaign_code[2] == 'BL':
# lst_campaign_code[2] = 'BL'
# elif lst_campaign_code[2] == 'EXAM': # this condition deals with balanceseat yr 2015, 2016 only
# lst_campaign_code[2] = 'BL'
# lst_campaign_code[3] = 'EXAM'
# elif lst_campaign_code[2] == 'POWER': # this condition deals with balanceseat yr 2015, 2016 only
# lst_campaign_code[2] = 'BL'
# lst_campaign_code[3] = 'POWERBLOGGER'
# elif lst_campaign_code[2] == 'CAFE':
# lst_campaign_code[2] = 'CF'
# elif lst_campaign_code[2] == 'KIN' or lst_campaign_code[2] == 'PAGE':
# pass
# n_campaign_code_elem = len(lst_campaign_code)
# if n_campaign_code_elem == 4: # ex) NVR_NS_KIN_20150724 > very seldom
# dict_rst['campaign1st'] = lst_campaign_code[2]
# dict_rst['campaign2nd'] = lst_campaign_code[3]
# elif n_campaign_code_elem == 5: # ex) NV_PS_WELCOMGUEST_00_00
# dict_rst['campaign1st'] = lst_campaign_code[2]
# dict_rst['campaign2nd'] = lst_campaign_code[3]
# dict_rst['campaign3rd'] = lst_campaign_code[4]
# elif n_campaign_code_elem == 6: # ex) NV_PS_WELCOM_GUEST_MAIN_01 > very seldom
# dict_rst['campaign1st'] = lst_campaign_code[2]
# dict_rst['campaign2nd'] = lst_campaign_code[3]
# dict_rst['campaign3rd'] = lst_campaign_code[4] + '_' + lst_campaign_code[5]
# dict_rst['detected'] = True
# else:
# dict_rst['campaign1st'] = s_sv_campaign_code.strip()
# if dict_rst['campaign1st'].find('BR') > -1:
# dict_rst['brd'] = 1
return dict_rst
def get_branded_trunc(self, s_brded_terms_path):
"""
called by self.decideBrandedByTerm()
call from svload.pandas_plugins.brded_term:get_list()
"""
if self.__g_lstBrandedTrunc != None: # sentinel to prevent duplicated process
return self.__g_lstBrandedTrunc
lst_branded_trunc = []
if s_brded_terms_path.find('/branded_term.conf') > -1:
try:
with open(s_brded_terms_path, 'r') as tsvfile:
reader = csv.reader(tsvfile, delimiter='\t')
for lst_term in reader:
if len(lst_term):
lst_branded_trunc.append(lst_term[0])
except FileNotFoundError:
pass
return self.__get_unique_sored_trimmed_list(lst_branded_trunc)
def set_branded_trunc(self, s_brded_terms_path, lst_line):
""" call from svload.pandas_plugins.brded_term:update_list() """
dict_rst = {'updated': False}
if s_brded_terms_path.find('/branded_term.conf') == -1:
return dict_rst
lst_old_branded_term = self.get_branded_trunc(s_brded_terms_path)
lst_line = self.__get_unique_sored_trimmed_list(lst_line)
if lst_old_branded_term != lst_line:
try:
with open(s_brded_terms_path, 'w') as fp:
for s_term in lst_line:
if len(s_term):
fp.write("%s\n" % s_term.strip())
dict_rst['updated'] = True
except FileNotFoundError:
pass
return dict_rst
def __get_unique_sored_trimmed_list(self, lst_source):
lst_source = list(set(lst_source)) # get unique
lst_source.sort() # get sorted
return [s_term.strip() for s_term in lst_source] # get trimmed
def __analyze_sv_campaign_code(self, s_sv_campaign_code):
dict_rst = {'sv_code': '0', 'brd': '0'}
if s_sv_campaign_code == '':
return dict_rst
s_sv_campaign_code = s_sv_campaign_code.upper()
dict_rst['sv_code'] = s_sv_campaign_code.split('_')
for s_brded_tag in self.__g_lstBrdedTag:
if s_sv_campaign_code.find(s_brded_tag) > -1:
dict_rst['brd'] = '1'
break
if dict_rst['brd'] == '0':
for s_rmk_tag in self.__g_lstRmkTag:
if s_sv_campaign_code.find(s_rmk_tag) > -1:
dict_rst['brd'] = '1'
break
return dict_rst
# if __name__ == '__main__': # for console debugging
# oSvCampaignParser = SvCampaignParser()
# oSvCampaignParser.sendMsg('ddd')