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| Not provided or empty consent object <br><br> `"context": {` <br>`}` <br>OR<br> `"context": {`<br>` "consent": {`<br>` }`<br>`}`| Not provided or empty object | Data flows to all destinations. |
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| Empty categoryPreference object <br><br> `"context": {`<br>` "consent": {`<br>` "categoryPreference": {` <br>` }`<br>` }` <br> `}`| Not provided or empty object | Data does **NOT** flow to any mapped destinations - consent is considered to be `false` for all categories. <br> <br> Data flows to all destinations **NOT** mapped to a consent category. |
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| Empty categoryPreferences object <br><br> `"context": {`<br>` "consent": {`<br>` "categoryPreferences": {` <br>` }`<br>` }` <br> `}`| Not provided or empty object | Data does **NOT** flow to any mapped destinations - consent is considered to be `false` for all categories. <br> <br> Data flows to all destinations **NOT** mapped to a consent category. |
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| Not provided <br><br> `"context": {` <br>`}`|`{facebook: true,`<br>`amplitude: false}`| Data flows to the destinations that are `true` in the integrations object (Facebook). Any metadata provided in the integrations object also flows to your downstream destinations. |
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| Empty consent object <br><br> `"context": {`<br>` "consent": {`<br>` }`<br>`}` <br> OR <br> `"context": {`<br>` "consent": {`<br>` "categoryPreference": {` <br>` }`<br>` }` <br> `}`|`{facebook: true,`<br>`amplitude: false}`| Data does **NOT** flow to any mapped destinations - consent is considered to be `false` for all categories. <br><br> Data flows to all destinations **NOT** mapped to a consent category, destinations set to `true` in the integrations object, and destinations not included in the integrations object. |
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| Empty consent object <br><br> `"context": {`<br>` "consent": {`<br>` }`<br>`}` <br> OR <br> `"context": {`<br>` "consent": {`<br>` "categoryPreferences": {` <br>` }`<br>` }` <br> `}`|`{facebook: true,`<br>`amplitude: false}`| Data does **NOT** flow to any mapped destinations - consent is considered to be `false` for all categories. <br><br> Data flows to all destinations **NOT** mapped to a consent category, destinations set to `true` in the integrations object, and destinations not included in the integrations object. |
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|`{ad: true,` <br>`analytics: false}`<br> <br>_Segment has no category-to-destination mapping for ad and analytics_| Provided, not provided, or empty object | Data flows to all destinations, as all destinations are unmapped. If the integrations object is present, data flow may be impacted. |
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|`{ad: true,` <br>`analytics: false}`<br> <br>_ad = facebook, google-ads_ <br> | Not provided or empty object | Data flows to destinations that map to a consented purpose. In this case, data flows to all ad destinations (Facebook and Google Ads).<br><br> No data flows to analytics destinations. |
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|`{ad: true,` <br>`analytics: false}`<br><br>_ad = facebook, google-ads_ <br> _analytics = amplitude_|`{facebook: true,`<br>`amplitude: false}`| Data flows to all ad destinations, even though Google Ads is not present in the integrations object.<br><br> Data does **NOT** flow to analytics destinations. |
@@ -78,4 +78,4 @@ If there is a category configured in Segment (`functional`) that is not mapped i
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## Content observability
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Events discarded due to consent preferences appear in [Delivery Overview](/docs/connections/delivery-overview/) at the "Filtered at destination" step with the discard reason *Filtered by end user consent*.
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Events discarded due to consent preferences appear in [Delivery Overview](/docs/connections/delivery-overview/) at the "Filtered at destination" step with the discard reason *Filtered by end user consent*.
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