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src/privacy/consent-management/consent-in-unify.md

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---
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title: Consent Stored on the Profile
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title: Consent on the Profile
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plan: consent-management
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redirect_from: "/privacy/consent-in-unify"
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---
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Segment considers consent preferences for a category to be "never collected" when events are sent without consent data to categories that do not yet exist on the profile.
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This behavior includes:
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- Segment setting a value of `false` on a Profile for all consent categories for which consent has never collected.
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- Segment setting a value of `false` on a Profile for each consent category in any events with an empty `context.consent.categoryPreferences` object.
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- Segment setting a value of `false` on a Profile for categories not addressed in an `context.consent.categoryPreferences` object.
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- Segment setting Profiles that have consent categories which have never been collected to `false` during a Profile Merge. This might result in a [Profile level conflict](#profile-level-conflict).
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- Segment assumes a value of `false` for all “missing” categories in an `context.consent.categoryPreferences` object.
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- Segment assumes a value of `false` for all “missing” and “never collected” categories during a Profile Merge. This might result in a [Profile level conflict](#profile-level-conflict).
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- Segment assumes a value of `false` for all "missing" and "never collected" categories when used in Engage Audiences.
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## Segment Consent Preference Updated event
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> Profile conflicts only impact Profiles used in Engage spaces.
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## Enforcing consent in Twilio Engage
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Consent enforcement in Twilio Engage and Linked is currently unavailable during the public beta. Segment stores consent preferences as traits on the Profile.
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> warning ""
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> Consent stored on the Profile does not automatically enforce consent in Twilio Engage or Linked Audiences.
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Segment stores consent preferences as traits on the Profile, which you can use to [build Audiences](/docs/engage/audiences/#building-an-audience).
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## Validating consent preferences stored on a Profile
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You can validate consent is present on the Profile by looking for the consent trait provided for a Profile on the consent tab.

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