Element is using PostHog to send analytics event. We ask for the user to give consent before sending any analytics data.
The analytics plan is shared between all Element clients. To add an Event, please open a PR to this project: https://github.com/matrix-org/matrix-analytics-events
Then, once the PR has been merged, you can run the tool import_analytic_plan.sh to import the plan to Element, and then you can use the new Event. Note that this tool is run by Github action once a week.
Analytics on forks are disabled by default. Please refer to AnalyticsConfig and there implementation to setup analytics on your project.