diff --git a/README.md b/README.md
index 6b7030c2..93641294 100644
--- a/README.md
+++ b/README.md
@@ -345,10 +345,10 @@ gatsby-config.js
         autoGenHomeLabel: `Root`,
         // exlude: optional, include to overwrite these default excluded pages
         exclude: [
-          `/dev-404-page`,
-          `/404`,
+          `/dev-404-page/`,
+          `/404/`,
           `/404.html`,
-          `/offline-plugin-app-shell-fallback`,
+          `/offline-plugin-app-shell-fallback/`,
         ],
         // crumbLabelUpdates: optional, update specific crumbLabels in the path
         crumbLabelUpdates: [
@@ -356,7 +356,10 @@ gatsby-config.js
             pathname: '/book',
             crumbLabel: 'Books'
           }
-        ]
+        ],
+        // trailingSlashes: optional, will add trailing slashes to the end
+        // of crumb pathnames. default is false
+        trailingSlashes: true,
         // usePathPrefix: optional, if you are using pathPrefix above
         usePathPrefix: '/blog',
      },
diff --git a/src/gatsby-node.js b/src/gatsby-node.js
index b9a8b248..e493d1fb 100644
--- a/src/gatsby-node.js
+++ b/src/gatsby-node.js
@@ -3,16 +3,17 @@ exports.onCreatePage = ({ page, pathPrefix, actions }, pluginOptions) => {
     const { createPage, deletePage } = actions
 
     const defaultOptions = {
+      trailingSlashes: false,
       exclude: [
-        `/dev-404-page`,
-        `/404`,
+        `/dev-404-page/`,
+        `/404/`,
         `/404.html`,
-        `/offline-plugin-app-shell-fallback`,
+        `/offline-plugin-app-shell-fallback/`,
       ],
     }
 
     const optionsActual = { ...defaultOptions, ...pluginOptions }
-    const { crumbLabelUpdates = [] } = optionsActual
+    const { crumbLabelUpdates = [], trailingSlashes } = optionsActual
 
     // for pages not excludecd, create crumbs out of each section of the page path
     if (!optionsActual.exclude.includes(page.path)) {
@@ -34,12 +35,13 @@ exports.onCreatePage = ({ page, pathPrefix, actions }, pluginOptions) => {
           ]
         } else if (index !== 0 && split !== '') {
           // remaining sections of path
+
           acc += `/${split}`
           const n = acc.lastIndexOf('/')
 
           // update crumbLabel for any crumbLabelUpdates otherwise use path
           let crumbLabel = acc.slice(n + 1).replace(/%20/g, ' ')
-          crumbLabelUpdates.forEach(labelUpdate => {
+          crumbLabelUpdates.forEach((labelUpdate) => {
             if (labelUpdate.pathname === acc) {
               crumbLabel = labelUpdate.crumbLabel
             }
@@ -57,6 +59,17 @@ exports.onCreatePage = ({ page, pathPrefix, actions }, pluginOptions) => {
           crumbs = [...crumbs]
         }
       })
+
+      // if trailingSlashes add a trailing slash to the end of
+      // each crumb. Excluding root (/) and crumbs including a "." (ex: 404.html)
+      if (trailingSlashes) {
+        crumbs.forEach((crumb, index) => {
+          if (index !== 0 && crumb.pathname.indexOf('.') === -1) {
+            crumbs[index].pathname = `${crumbs[index].pathname}/`
+          }
+        })
+      }
+
       const breadcrumb = {
         location: page.path,
         crumbs,
diff --git a/src/gatsby-node.test.js b/src/gatsby-node.test.js
index 193c544c..64ceab3c 100644
--- a/src/gatsby-node.test.js
+++ b/src/gatsby-node.test.js
@@ -106,6 +106,52 @@ const calledWithLongLabelUpdates = {
   },
 }
 
+const calledWithTrailingSlashes = {
+  path: '/long/test',
+  context: {
+    breadcrumb: {
+      crumbs: [
+        {
+          crumbLabel: 'Home',
+          pathname: '/',
+        },
+        {
+          crumbLabel: 'long',
+          pathname: '/long/',
+        },
+        {
+          crumbLabel: 'test',
+          pathname: '/long/test/',
+        },
+      ],
+      location: '/long/test',
+    },
+  },
+}
+
+const calledWithTrailingSlashesLabelUpdates = {
+  path: '/long/test',
+  context: {
+    breadcrumb: {
+      crumbs: [
+        {
+          crumbLabel: 'Home',
+          pathname: '/',
+        },
+        {
+          crumbLabel: 'LONG',
+          pathname: '/long/',
+        },
+        {
+          crumbLabel: 'test',
+          pathname: '/long/test/',
+        },
+      ],
+      location: '/long/test',
+    },
+  },
+}
+
 afterEach(() => {
   actions.createPage.mockClear()
   actions.deletePage.mockClear()
@@ -202,4 +248,33 @@ describe('AutoGen crumbs: ', () => {
     expect(actions.deletePage).not.toHaveBeenCalled()
     expect(actions.createPage).not.toHaveBeenCalled()
   })
+  it('should generate crumbs with trailingSlashes', () => {
+    onCreatePage(
+      { page: mockPageLongPath, actions },
+      {
+        useAutoGen: true,
+        trailingSlashes: true,
+      },
+    )
+    expect(actions.deletePage).toHaveBeenCalledTimes(1)
+    expect(actions.deletePage).toHaveBeenCalledWith(mockPageLongPath)
+    expect(actions.createPage).toHaveBeenCalledTimes(1)
+    expect(actions.createPage).toHaveBeenCalledWith(calledWithTrailingSlashes)
+  })
+  it('should generate crumbs with trailingSlashes and label updates', () => {
+    onCreatePage(
+      { page: mockPageLongPath, actions },
+      {
+        useAutoGen: true,
+        trailingSlashes: true,
+        crumbLabelUpdates: [{ pathname: '/long', crumbLabel: 'LONG' }],
+      },
+    )
+    expect(actions.deletePage).toHaveBeenCalledTimes(1)
+    expect(actions.deletePage).toHaveBeenCalledWith(mockPageLongPath)
+    expect(actions.createPage).toHaveBeenCalledTimes(1)
+    expect(actions.createPage).toHaveBeenCalledWith(
+      calledWithTrailingSlashesLabelUpdates,
+    )
+  })
 })