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  1. b2b-uplift-targeting-policy b2b-uplift-targeting-policy Public

    Decision-grade B2B uplift targeting policy that captures revenue while eliminating Admin-level churn risk.

    Python

  2. saas-activation-habit-diagnosis saas-activation-habit-diagnosis Public

    Executive product analytics case study diagnosing why B2B SaaS activation metrics lie. Shows how naive activation overstates success by ~400× and why early collaboration, not setup completion, pred…

    Python

  3. saas-growth-retention-strategy saas-growth-retention-strategy Public

    Executive product analytics case study diagnosing why efficient SaaS growth breaks without retention durability, and why Enterprise-led strategy outperforms volume-led acquisition.

    Python

  4. checkout-redesign-ab-test checkout-redesign-ab-test Public

    Executive A/B test analysis of a checkout redesign that correctly blocked shipment after a large, well-powered experiment showed no meaningful upside.

    Python

  5. game-progression-gating-experiment game-progression-gating-experiment Public

    Executive A/B test evaluating a progression gate change where a statistically significant metric win was correctly rejected due to engagement and player-experience risk.

    Python