This repository is all my coursework related with marketing analytics, including Conjoint Analysis with Logit Model, Cluster Analysis, RFM Analysis, Market Basket Analysis, Linear & Nonlinear Regression, Random Walk, etc.
| Project Name | Description | Topic |
|---|---|---|
| Choice-based Conjoint Analysis | Employed a binary logit model to understand consumer behavior on the labeling of food products and make predictions on market share. | Logit Model, Conjoint Analysis, Attribute Importance, Market Share Analysis |
| Customer Scoring Analysis | Build Logistic Regression Model to come up with targeting strategy for subscription based meal delivery service. | Logistic Regression Model, Customer Scoring |
| Market Response Modeling | Estimate sales response models on a food product dataset to provide statistical guidance on marketing strategy. | Market Response Modeling, Time-series Data |
| Time-series forecasting with Holt-Winters model | Use Bass Diffusion Model and Holt Winters Model to forecast sales, including dynamic level, trend and seasonality. | Time-series Forecasting, Bass Diffusion Model, Holt-Winters Model, Seasonality |
| Non-linear Pricing Strategy | Practiced non-linear pricing strategy includes bundling, two-part tariff, quantity discount. | Non-Linear Pricing |
| Analyze Dell's Stock Price with Random Walk | Employed Random Walk and Market Model to analyze Dell's real stock price data retrieved from YahooFinance. | Random Walk, Market Model, Regression |
| RFM & CLV Analysis | Segmented and targeted customers based on Recency, Frequency, and Monetary value on datasets of 9,0000+ customer profiles. | RFM, Customer Lifetime Value, Segmentation, Targeting |