diff --git a/src/v/config/configuration.cc b/src/v/config/configuration.cc
index 9078da396c32..d249bdeb03b1 100644
--- a/src/v/config/configuration.cc
+++ b/src/v/config/configuration.cc
@@ -3488,6 +3488,12 @@ configuration::configuration()
       "Normalize schemas as they are read from the topic on startup.",
       {.needs_restart = needs_restart::yes, .visibility = visibility::user},
       false)
+  , schema_registry_protobuf_renderer_v2(
+      *this,
+      "schema_registry_protobuf_renderer_v2",
+      "Enables experimental protobuf renderer to support normalize=true.",
+      {.needs_restart = needs_restart::yes, .visibility = visibility::tunable},
+      false)
   , pp_sr_smp_max_non_local_requests(
       *this,
       "pp_sr_smp_max_non_local_requests",
diff --git a/src/v/config/configuration.h b/src/v/config/configuration.h
index 32c541159505..490bd0d0fed8 100644
--- a/src/v/config/configuration.h
+++ b/src/v/config/configuration.h
@@ -663,6 +663,7 @@ struct configuration final : public config_store {
     config::property<size_t> kafka_schema_id_validation_cache_capacity;
 
     property<bool> schema_registry_normalize_on_startup;
+    property<bool> schema_registry_protobuf_renderer_v2;
     property<std::optional<uint32_t>> pp_sr_smp_max_non_local_requests;
     bounded_property<size_t> max_in_flight_schema_registry_requests_per_shard;
     bounded_property<size_t> max_in_flight_pandaproxy_requests_per_shard;
diff --git a/src/v/pandaproxy/schema_registry/api.cc b/src/v/pandaproxy/schema_registry/api.cc
index 092996683d91..fb45bd9628e1 100644
--- a/src/v/pandaproxy/schema_registry/api.cc
+++ b/src/v/pandaproxy/schema_registry/api.cc
@@ -17,6 +17,7 @@
 #include "pandaproxy/schema_registry/schema_id_cache.h"
 #include "pandaproxy/schema_registry/service.h"
 #include "pandaproxy/schema_registry/sharded_store.h"
+#include "pandaproxy/schema_registry/types.h"
 #include "pandaproxy/schema_registry/validation_metrics.h"
 
 #include <seastar/core/coroutine.hh>
@@ -44,7 +45,8 @@ api::api(
 api::~api() noexcept = default;
 
 ss::future<> api::start() {
-    _store = std::make_unique<sharded_store>();
+    _store = std::make_unique<sharded_store>(protobuf_renderer_v2{
+      config::shard_local_cfg().schema_registry_protobuf_renderer_v2});
     co_await _store->start(is_mutable(_cfg.mode_mutability), _sg);
     co_await _schema_id_validation_probe.start();
     co_await _schema_id_validation_probe.invoke_on_all(
diff --git a/src/v/pandaproxy/schema_registry/protobuf.cc b/src/v/pandaproxy/schema_registry/protobuf.cc
index a0ff8f5244bd..a80e789016a7 100644
--- a/src/v/pandaproxy/schema_registry/protobuf.cc
+++ b/src/v/pandaproxy/schema_registry/protobuf.cc
@@ -324,6 +324,7 @@ ss::future<const pb::FileDescriptor*> import_schema(
 struct protobuf_schema_definition::impl {
     pb::DescriptorPool _dp;
     const pb::FileDescriptor* fd{};
+    protobuf_renderer_v2 v2_renderer{protobuf_renderer_v2::no};
 
     /**
      * debug_string swaps the order of the import and package lines that
@@ -434,6 +435,9 @@ make_protobuf_schema_definition(schema_getter& store, canonical_schema schema) {
     auto impl = ss::make_shared<protobuf_schema_definition::impl>();
     auto refs = schema.def().refs();
     impl->fd = co_await import_schema(impl->_dp, store, std::move(schema));
+    if (auto* s = dynamic_cast<const sharded_store*>(&store); s != nullptr) {
+        impl->v2_renderer = s->protobuf_v2_renderer();
+    }
     co_return protobuf_schema_definition{std::move(impl), std::move(refs)};
 }
 
diff --git a/src/v/pandaproxy/schema_registry/sharded_store.h b/src/v/pandaproxy/schema_registry/sharded_store.h
index 5b479d6f5a09..88cbb3880d73 100644
--- a/src/v/pandaproxy/schema_registry/sharded_store.h
+++ b/src/v/pandaproxy/schema_registry/sharded_store.h
@@ -25,6 +25,9 @@ class store;
 /// subject or schema_id
 class sharded_store final : public schema_getter {
 public:
+    explicit sharded_store(
+      protobuf_renderer_v2 v2_renderer = protobuf_renderer_v2::no)
+      : _v2_renderer(v2_renderer) {}
     ~sharded_store() override = default;
     ss::future<> start(is_mutable mut, ss::smp_service_group sg);
     ss::future<> stop();
@@ -198,6 +201,10 @@ class sharded_store final : public schema_getter {
     //// \brief Throw if the store is not mutable
     void check_mode_mutability(force f) const;
 
+    //// \brief Whether to use the experimental v2 protobuf renderer to support
+    //// normalize=true;
+    protobuf_renderer_v2 protobuf_v2_renderer() const { return _v2_renderer; }
+
 private:
     ss::future<compatibility_result> do_is_compatible(
       schema_version version, canonical_schema new_schema, verbose is_verbose);
@@ -228,6 +235,7 @@ class sharded_store final : public schema_getter {
 
     ///\brief Access must occur only on shard 0.
     schema_id _next_schema_id{1};
+    protobuf_renderer_v2 _v2_renderer;
 };
 
 } // namespace pandaproxy::schema_registry
diff --git a/src/v/pandaproxy/schema_registry/test/compatibility_protobuf.cc b/src/v/pandaproxy/schema_registry/test/compatibility_protobuf.cc
index 338cf1be0115..2e2d14caea54 100644
--- a/src/v/pandaproxy/schema_registry/test/compatibility_protobuf.cc
+++ b/src/v/pandaproxy/schema_registry/test/compatibility_protobuf.cc
@@ -31,7 +31,9 @@ namespace pps = pp::schema_registry;
 namespace {
 
 struct simple_sharded_store {
-    simple_sharded_store() {
+    explicit simple_sharded_store(
+      pps::protobuf_renderer_v2 proto_v2 = pps::protobuf_renderer_v2::no)
+      : store{proto_v2} {
         store.start(pps::is_mutable::yes, ss::default_smp_service_group())
           .get();
     }
diff --git a/src/v/pandaproxy/schema_registry/types.h b/src/v/pandaproxy/schema_registry/types.h
index 5eabd02e3ac4..e9a928baecd6 100644
--- a/src/v/pandaproxy/schema_registry/types.h
+++ b/src/v/pandaproxy/schema_registry/types.h
@@ -37,6 +37,7 @@ using default_to_global = ss::bool_class<struct default_to_global_tag>;
 using force = ss::bool_class<struct force_tag>;
 using normalize = ss::bool_class<struct normalize_tag>;
 using verbose = ss::bool_class<struct verbose_tag>;
+using protobuf_renderer_v2 = ss::bool_class<struct protobuf_renderer_v2_tag>;
 
 template<typename E>
 std::enable_if_t<std::is_enum_v<E>, std::optional<E>>