diff --git a/MODULE.bazel b/MODULE.bazel
index 2182c2708b5e6..efa1f7724b474 100644
--- a/MODULE.bazel
+++ b/MODULE.bazel
@@ -190,6 +190,7 @@ use_repo(
     "com_github_hashicorp_go_multierror",
     "com_github_kballard_go_shellquote",
     "com_github_kr_pretty",
+    "com_github_kr_text",
     "com_github_lestrrat_go_jwx",
     "com_github_linkedin_goavro_v2",
     "com_github_lorenzosaino_go_sysctl",
diff --git a/src/go/rpk/go.mod b/src/go/rpk/go.mod
index 2919b0e1836da..23a7c9d510d61 100644
--- a/src/go/rpk/go.mod
+++ b/src/go/rpk/go.mod
@@ -26,6 +26,7 @@ require (
 	github.com/hamba/avro/v2 v2.25.2
 	github.com/hashicorp/go-multierror v1.1.1
 	github.com/kballard/go-shellquote v0.0.0-20180428030007-95032a82bc51
+	github.com/kr/text v0.2.0
 	github.com/lestrrat-go/jwx v1.2.30
 	github.com/linkedin/goavro/v2 v2.13.0
 	github.com/lorenzosaino/go-sysctl v0.3.1
diff --git a/src/go/rpk/go.sum b/src/go/rpk/go.sum
index 0eb79316a5340..a2c0e4d575f31 100644
--- a/src/go/rpk/go.sum
+++ b/src/go/rpk/go.sum
@@ -43,6 +43,7 @@ github.com/containerd/log v0.1.0/go.mod h1:VRRf09a7mHDIRezVKTRCrOq78v577GXq3bSa3
 github.com/coreos/go-systemd/v22 v22.5.0 h1:RrqgGjYQKalulkV8NGVIfkXQf6YYmOyiJKk8iXXhfZs=
 github.com/coreos/go-systemd/v22 v22.5.0/go.mod h1:Y58oyj3AT4RCenI/lSvhwexgC+NSVTIJ3seZv2GcEnc=
 github.com/cpuguy83/go-md2man/v2 v2.0.4/go.mod h1:tgQtvFlXSQOSOSIRvRPT7W67SCa46tRHOmNcaadrF8o=
+github.com/creack/pty v1.1.9/go.mod h1:oKZEueFk5CKHvIhNR5MUki03XCEU+Q6VDXinZuGJ33E=
 github.com/creack/pty v1.1.17/go.mod h1:MOBLtS5ELjhRRrroQr9kyvTxUAFNvYEK993ew/Vr4O4=
 github.com/creack/pty v1.1.18 h1:n56/Zwd5o6whRC5PMGretI4IdRLlmBXYNjScPaBgsbY=
 github.com/creack/pty v1.1.18/go.mod h1:MOBLtS5ELjhRRrroQr9kyvTxUAFNvYEK993ew/Vr4O4=
diff --git a/src/go/rpk/pkg/adminapi/BUILD b/src/go/rpk/pkg/adminapi/BUILD
index c867e56f0d40b..1e9be30a56996 100644
--- a/src/go/rpk/pkg/adminapi/BUILD
+++ b/src/go/rpk/pkg/adminapi/BUILD
@@ -9,6 +9,8 @@ go_library(
         "//src/go/rpk/pkg/config",
         "//src/go/rpk/pkg/oauth",
         "//src/go/rpk/pkg/oauth/providers/auth0",
+        "@com_github_kr_text//:text",
+        "@com_github_moby_term//:term",
         "@com_github_redpanda_data_common_go_rpadmin//:rpadmin",
         "@com_github_spf13_afero//:afero",
         "@org_uber_go_zap//:zap",
diff --git a/src/go/rpk/pkg/adminapi/admin.go b/src/go/rpk/pkg/adminapi/admin.go
index 10273efd190c2..969e690f24802 100644
--- a/src/go/rpk/pkg/adminapi/admin.go
+++ b/src/go/rpk/pkg/adminapi/admin.go
@@ -19,6 +19,9 @@ import (
 	"strings"
 	"time"
 
+	"github.com/kr/text"
+	mTerm "github.com/moby/term"
+
 	"go.uber.org/zap"
 
 	"github.com/redpanda-data/common-go/rpadmin"
@@ -178,6 +181,10 @@ func licenseFeatureChecks(ctx context.Context, fs afero.Fs, cl *rpadmin.AdminAPI
 			}
 		}
 	}
+	if ws, err := mTerm.GetWinsize(0); err == nil {
+		// text.Wrap removes the newline from the text. We add it back.
+		msg = "\n" + text.Wrap(msg, int(ws.Width)) + "\n"
+	}
 	return msg
 }