Adjustments to messaging and description of various packages (#104)

* Adjustments to messaging and description of various packages

Co-authored-by: Kyle Banker <banker@users.noreply.github.com>

Author: thallredis

about/redis-enterprise.md

@@ -6,13 +6,21 @@ description: Learn about Redis Enterprise
 aliases:
 ---
 
-[Redis Enterprise](https://redis.com/redis-enterprise-software/overview/) is an enterprise-grade Redis, available both [on-premises](https://redis.com/redis-enterprise-software/overview/) and [in the cloud](https://redis.com/try-free/) (on AWS, GCP, or Azure). Redis Enterprise simplifies operations, scaling, and multi-tenancy, includes many integrations (e.g., K8s), and provides multiple tiers of support.
+[Redis Enterprise](https://redis.com/redis-enterprise-software/overview/) is an enterprise-grade Redis, 
+available both [on-premises](https://redis.com/redis-enterprise-software/overview/) and [in the cloud](https://redis.com/try-free/) (on AWS, GCP, 
+or Azure). Redis Enterprise simplifies operations, scaling, and multi-tenancy, includes many integrations (e.g., K8s), and provides multiple 
+tiers of support.
 
 Read on to learn about Redis Enterprise and the benefits of its extended offerings.
 
 ## Overview
 
-[Redis](https://redis.com/), the company, develops [OSS Redis](https://redis.io/download/#redis-downloads) and [Redis Stack](https://redis.io/download/#redis-stack-downloads) and also provides [Redis Enterprise](https://redis.com/redis-enterprise/advantages/) as a commercial product. Redis Enterprise maintains the simplicity and high performance of Redis, while adding many enterprise-grade capabilities:  
+[Redis, Inc.](https://redis.com/) develops both open source and source available technologies which are free for developers to use.  These include:
+* [Redis OSS](https://redis.io/download/#redis-downloads): the core engine for our software and services
+* [Redis Stack](https://redis.io/download/#redis-stack-downloads): the starting point for developers who want all the power of Redis OSS and the 
+the latest innovations Redis, Inc. has to offer all in an easy to use software package.
+* [Redis Enterprise](https://redis.com/redis-enterprise/advantages/): our commercial product. Redis Enterprise maintains the simplicity and 
+high performance of Redis, while adding many enterprise-grade capabilities including:  
 
 * Linear scaling to hundreds of millions of operations per second
 * Improved high availability with up to 99.999% uptime
@@ -30,19 +38,23 @@ Redis Enterprise offers three deployment options:
 
 ### Redis Enterprise Software
 
-[Redis Enterprise Software](https://redis.com/redis-enterprise-software/overview/) is the on-premises distribution of Redis Enterprise. You download, install, and manage a Redis Enterprise Software cluster wherever you like:
+[Redis Enterprise Software](https://redis.com/redis-enterprise-software/overview/) is the on-premises distribution of Redis Enterprise. 
+You download, install, and manage a Redis Enterprise Software cluster wherever you like:
 
 * IaaS cloud environments — Amazon Web Services (AWS), Google Cloud Platform (GCP), and Microsoft Azure
 * Bare-metal servers in a private datacenter
 * Virtual machines (VMs), Kubernetes pods, etc.
 
-Redis provides a [Kubernetes operator](https://redis.com/redis-enterprise-software/redis-enterprise-on-kubernetes/) that deploys and manages a Redis Enterprise cluster. You can use the operator on premises or in a private or public cloud.
+Redis provides a [Kubernetes operator](https://redis.com/redis-enterprise-software/redis-enterprise-on-kubernetes/) that deploys and manages a 
+Redis Enterprise cluster. You can use the operator on premises or in a private or public cloud.
 
 The [Google Cloud Marketplace](https://console.cloud.google.com/marketplace/product/endpoints/gcp.redisenterprise.com?pli=1&project=redislabs-university) also offers Redis Enterprise as a Kubernetes app for easy deployment.
 
 ### Redis Enterprise Cloud
 
-[Redis Enterprise Cloud](https://redis.com/redis-enterprise-cloud/overview/) is a Database-as-a-Service provided by Redis. The fully-managed cloud service is based on Redis Enterprise and accessible via a self-service portal, which gives you access to the subscription/database control plane. Redis manages the Redis Enterprise clusters and the complexity of the underlying infrastructure.
+[Redis Enterprise Cloud](https://redis.com/redis-enterprise-cloud/overview/) is a Database-as-a-Service provided by Redis. The fully-managed cloud 
+service is based on Redis Enterprise and accessible via a self-service portal, which gives you access to the subscription/database control plane. 
+Redis, Inc. manages the Redis Enterprise clusters and the complexity of the underlying infrastructure.
 
 To get started, see the [Redis Enterprise Cloud quick start](https://docs.redis.com/latest/rc/rc-quickstart/).
 
@@ -51,33 +63,42 @@ Let [Support](https://redis.com/company/support/) know if you have any questions
 You can also purchase and deploy Redis Enterprise Cloud directly through the cloud provider's marketplace:
 
 * [Redis Enterprise Cloud Flexible - Pay as You Go](https://aws.amazon.com/marketplace/pp/prodview-mwscixe4ujhkq) (AWS)
-* [Azure Cache for Redis Enterprise pricing](https://azure.microsoft.com/en-us/pricing/details/cache/#pricing) (Azure)
 * [Redis Enterprise Cloud](https://console.cloud.google.com/marketplace/product/endpoints/gcp.redisenterprise.com?project=redislabs-university) (GCP)
+* [Azure Cache for Redis Enterprise pricing](https://azure.microsoft.com/en-us/pricing/details/cache/#pricing) (Azure)
+
 
 **Notes:**
 
-* Azure Cache is not managed by Redis but by Microsoft with a revenue-sharing arrangement.
+* Azure Cache for Redis Enterprise is developed by Redis, but offered and operated by Microsoft as a first-party service within Azure.
 * Redis provides second-level support to Microsoft customers.
 
 ### Hybrid and multi-cloud deployments
 
 Redis Enterpise support both hybrid (on-premises / cloud) and multi-cloud deployments using Active-Active replication:
 
 * Hybrid cloud with Active-Active — Combines self-managed on-prem clusters with Redis Cloud clusters
-* [Multicloud with Active-Active](https://redis.com/redis-enterprise-cloud/multicloud/) — Multiple fully-managed Redis Cloud clusters with a geo-replicated database across multiple cloud vendors (for example, AWS and GCP)
+* [Multicloud with Active-Active](https://redis.com/redis-enterprise-cloud/multicloud/) — Multiple fully-managed Redis Cloud clusters with a 
+geo-replicated database across multiple cloud vendors (for example, AWS and GCP)
 
 ## Build real-time apps using Redis modules
 
-[Redis Stack](/docs/stack) extends Redis with additional data models and capabilities such as indexing, SQL-like querying, and time-series data support. If you're using Redis Stack with Redis Enteprise, see our [Stack and Enterprise docs](https://docs.redis.com/latest/modules/). 
+[Redis Stack](/docs/stack) extends the Redis OSS core with additional data models and capabilities such as indexing, querying, and JSON data support. 
+Redis Enteprise supports all of the module extensions available as part of Redis Stack, 
+see our [Stack and Enterprise docs](https://docs.redis.com/latest/modules/). 
 
-## Redis tools
+## Redis developer tools
 
-* [RedisInsight](https://redis.com/redis-enterprise/redis-insight/) is a Redis admin UI that can help you optimize Redis and visualize your data. RedisInsight supports Redis OSS, Redis Stack, Redis Enterprise Software, and Redis Enterprise Cloud. It runs cross-platform on Linux, Windows, and MacOS.
-* [Clients and connectors](https://redis.com/redis-enterprise/clients-connectors/) — Redis Enterprise is fully compatible with Redis OSS. Any standard Redis client can be used with Redis Enterprise.
+* [RedisInsight](https://redis.com/redis-enterprise/redis-insight/) is a Redis Desktop UI for developers that can help you optimize Redis, visualize your
+data, and debug your applications. RedisInsight is part of Redis Stack and can also be used with Redis OSS and Redis Enterprise. It runs cross-platform 
+on Linux, Windows, and MacOS.
+* [Clients and connectors](https://redis.com/redis-enterprise/clients-connectors/) — Redis Enterprise is fully compatible with Redis OSS. 
+Any standard Redis client can be used with Redis Enterprise.
 
 ## Support
 
-You can contact the [Redis Customer Success Team](https://redis.com/deployment/customer-success/) for help with planning your project and implementation as well as maintaining and optimizing your solution. Redis Customer Success will work directly with you to deliver personalized account and product-lifecycle management, best practices, and expert guidance.
+You can contact the [Redis Customer Success Team](https://redis.com/deployment/customer-success/) for help with planning your project and 
+implementation as well as maintaining and optimizing your solution. Redis Customer Success will work directly with you to deliver personalized 
+account and product-lifecycle management, best practices, and expert guidance.
 
 ## Learn more