diff --git a/ci/publish-tfgen-package b/ci/publish-tfgen-package
index 722425b..bc9e960 100755
--- a/ci/publish-tfgen-package
+++ b/ci/publish-tfgen-package
@@ -43,13 +43,17 @@ if [[ "${TRAVIS_OS_NAME:-}" == "linux" ]]; then
 
     NPM_TAG="dev"
 
-    # We use the "features/" prefix on branches that we want to build and publish for doing
-    # cross repo work. But in this case, we don't want to publish over "dev", since the bits
+    # We use the "features/" and "feature-" prefix on branches that we want to build and publish for
+    # doing cross repo work. But in this case, we don't want to publish over "dev", since the bits
     # could be totally busted and the dev tag tracks master.
     if [[ "${TRAVIS_BRANCH:-}" == features/* ]]; then
         NPM_TAG=$(echo "${TRAVIS_BRANCH}" | sed -e 's|^features/|feature-|g')
     fi
 
+    if [[ "${TRAVIS_BRANCH:-}" == feature-* ]]; then
+        NPM_TAG=$(echo "${TRAVIS_BRANCH}")
+    fi
+
     # If the package doesn't have a pre-release tag, use the tag of latest instead of
     # dev. NPM uses this tag as the default version to add, so we want it to mean
     # the newest released version.