diff --git a/cmd/contour/serve.go b/cmd/contour/serve.go
index 070650edc81..f18fb7185b0 100644
--- a/cmd/contour/serve.go
+++ b/cmd/contour/serve.go
@@ -458,7 +458,7 @@ func (s *Server) doServe() error {
 	// Endpoints updates are handled directly by the EndpointsTranslator/EndpointSliceTranslator due to the high update volume.
 	var endpointHandler EndpointsTranslator
 	if contourConfiguration.FeatureFlags.IsEndpointSliceEnabled() {
-		endpointHandler = xdscache_v3.NewEndpointSliceTranslator(s.log.WithField("context", "endpointstranslator"))
+		endpointHandler = xdscache_v3.NewEndpointSliceTranslator(s.log.WithField("context", "endpointslicetranslator"))
 	} else {
 		endpointHandler = xdscache_v3.NewEndpointsTranslator(s.log.WithField("context", "endpointstranslator"))
 	}