diff --git a/Makefile b/Makefile
index e83b511..9315edc 100644
--- a/Makefile
+++ b/Makefile
@@ -180,7 +180,7 @@ ifndef BRANCH_NAME
 	$(error BRANCH_NAME is undefined - run using make <target> BRANCH_NAME=var or set an environment variable)
 endif
 	$(MAKE) tag-images-all push-all push-manifests push-non-manifests IMAGETAG=${BRANCH_NAME} EXCLUDEARCH="$(EXCLUDEARCH)"
-	$(MAKE) tag-images-all push-all push-manifests push-non-manifests IMAGETAG=${GIT_VERSION} EXCLUDEARCH="$(EXCLUDEARCH)"
+	$(MAKE) tag-images-all push-all push-manifests push-non-manifests IMAGETAG=$(shell git describe --tags --dirty --always --long --abbrev=12) EXCLUDEARCH="$(EXCLUDEARCH)"
 
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 # Release