diff --git a/exchange/utils_test.go b/exchange/utils_test.go
index f9117eca31b..6fe0e55fe50 100644
--- a/exchange/utils_test.go
+++ b/exchange/utils_test.go
@@ -2294,6 +2294,7 @@ func TestCleanOpenRTBRequestsWithOpenRTBDowngrade(t *testing.T) {
 	bidReq.Regs.GPPSID = []int8{6}
 	bidReq.User.ID = ""
 	bidReq.User.BuyerUID = ""
+	bidReq.User.Yob = 0
 
 	downgradedRegs := *bidReq.Regs
 	downgradedUser := *bidReq.User
diff --git a/privacy/enforcement.go b/privacy/enforcement.go
index e1669f78282..50d42e89435 100644
--- a/privacy/enforcement.go
+++ b/privacy/enforcement.go
@@ -69,17 +69,9 @@ func (e Enforcement) getGeoScrubStrategy() ScrubStrategyGeo {
 }
 
 func (e Enforcement) getUserScrubStrategy() ScrubStrategyUser {
-	if e.COPPA {
+	if e.COPPA || e.CCPA || e.LMT || e.GDPRID {
 		return ScrubStrategyUserIDAndDemographic
 	}
 
-	if e.CCPA || e.LMT {
-		return ScrubStrategyUserID
-	}
-
-	if e.GDPRID {
-		return ScrubStrategyUserID
-	}
-
 	return ScrubStrategyUserNone
 }
diff --git a/privacy/enforcement_test.go b/privacy/enforcement_test.go
index 5902a913665..a9d7ca9275a 100644
--- a/privacy/enforcement_test.go
+++ b/privacy/enforcement_test.go
@@ -95,7 +95,7 @@ func TestApply(t *testing.T) {
 			expectedDeviceIPv4: ScrubStrategyIPV4Lowest8,
 			expectedDeviceIPv6: ScrubStrategyIPV6Lowest16,
 			expectedDeviceGeo:  ScrubStrategyGeoReducedPrecision,
-			expectedUser:       ScrubStrategyUserID,
+			expectedUser:       ScrubStrategyUserIDAndDemographic,
 			expectedUserGeo:    ScrubStrategyGeoReducedPrecision,
 		},
 		{
@@ -127,7 +127,7 @@ func TestApply(t *testing.T) {
 			expectedDeviceIPv4: ScrubStrategyIPV4Lowest8,
 			expectedDeviceIPv6: ScrubStrategyIPV6Lowest16,
 			expectedDeviceGeo:  ScrubStrategyGeoReducedPrecision,
-			expectedUser:       ScrubStrategyUserID,
+			expectedUser:       ScrubStrategyUserIDAndDemographic,
 			expectedUserGeo:    ScrubStrategyGeoReducedPrecision,
 		},
 		{
@@ -143,7 +143,7 @@ func TestApply(t *testing.T) {
 			expectedDeviceIPv4: ScrubStrategyIPV4None,
 			expectedDeviceIPv6: ScrubStrategyIPV6None,
 			expectedDeviceGeo:  ScrubStrategyGeoNone,
-			expectedUser:       ScrubStrategyUserID,
+			expectedUser:       ScrubStrategyUserIDAndDemographic,
 			expectedUserGeo:    ScrubStrategyGeoNone,
 		},
 		{
@@ -175,7 +175,7 @@ func TestApply(t *testing.T) {
 			expectedDeviceIPv4: ScrubStrategyIPV4Lowest8,
 			expectedDeviceIPv6: ScrubStrategyIPV6Lowest16,
 			expectedDeviceGeo:  ScrubStrategyGeoReducedPrecision,
-			expectedUser:       ScrubStrategyUserID,
+			expectedUser:       ScrubStrategyUserIDAndDemographic,
 			expectedUserGeo:    ScrubStrategyGeoReducedPrecision,
 		},
 		{
diff --git a/privacy/scrubber.go b/privacy/scrubber.go
index c2ea7d63441..428193bcda1 100644
--- a/privacy/scrubber.go
+++ b/privacy/scrubber.go
@@ -55,9 +55,6 @@ const (
 
 	// ScrubStrategyUserIDAndDemographic removes the user's buyer id, exchange id year of birth, and gender.
 	ScrubStrategyUserIDAndDemographic
-
-	// ScrubStrategyUserID removes the user's buyer id.
-	ScrubStrategyUserID
 )
 
 // ScrubStrategyDeviceID defines the approach to remove hardware id and device id data.
@@ -131,17 +128,12 @@ func (scrubber) ScrubUser(user *openrtb2.User, strategy ScrubStrategyUser, geo S
 
 	userCopy := *user
 
-	switch strategy {
-	case ScrubStrategyUserIDAndDemographic:
+	if strategy == ScrubStrategyUserIDAndDemographic {
 		userCopy.BuyerUID = ""
 		userCopy.ID = ""
 		userCopy.Ext = scrubUserExtIDs(userCopy.Ext)
 		userCopy.Yob = 0
 		userCopy.Gender = ""
-	case ScrubStrategyUserID:
-		userCopy.BuyerUID = ""
-		userCopy.ID = ""
-		userCopy.Ext = scrubUserExtIDs(userCopy.Ext)
 	}
 
 	switch geo {
diff --git a/privacy/scrubber_test.go b/privacy/scrubber_test.go
index d8f2fdd8429..7b4afac247e 100644
--- a/privacy/scrubber_test.go
+++ b/privacy/scrubber_test.go
@@ -269,57 +269,6 @@ func TestScrubUser(t *testing.T) {
 			scrubUser: ScrubStrategyUserIDAndDemographic,
 			scrubGeo:  ScrubStrategyGeoNone,
 		},
-		{
-			description: "User ID & Geo Full",
-			expected: &openrtb2.User{
-				ID:       "",
-				BuyerUID: "",
-				Yob:      42,
-				Gender:   "anyGender",
-				Ext:      json.RawMessage(`{}`),
-				Geo:      &openrtb2.Geo{},
-			},
-			scrubUser: ScrubStrategyUserID,
-			scrubGeo:  ScrubStrategyGeoFull,
-		},
-		{
-			description: "User ID & Geo Reduced",
-			expected: &openrtb2.User{
-				ID:       "",
-				BuyerUID: "",
-				Yob:      42,
-				Gender:   "anyGender",
-				Ext:      json.RawMessage(`{}`),
-				Geo: &openrtb2.Geo{
-					Lat:   123.46,
-					Lon:   678.89,
-					Metro: "some metro",
-					City:  "some city",
-					ZIP:   "some zip",
-				},
-			},
-			scrubUser: ScrubStrategyUserID,
-			scrubGeo:  ScrubStrategyGeoReducedPrecision,
-		},
-		{
-			description: "User ID & Geo None",
-			expected: &openrtb2.User{
-				ID:       "",
-				BuyerUID: "",
-				Yob:      42,
-				Gender:   "anyGender",
-				Ext:      json.RawMessage(`{}`),
-				Geo: &openrtb2.Geo{
-					Lat:   123.456,
-					Lon:   678.89,
-					Metro: "some metro",
-					City:  "some city",
-					ZIP:   "some zip",
-				},
-			},
-			scrubUser: ScrubStrategyUserID,
-			scrubGeo:  ScrubStrategyGeoNone,
-		},
 		{
 			description: "User None & Geo Full",
 			expected: &openrtb2.User{