diff --git a/modules/justpremiumBidAdapter.js b/modules/justpremiumBidAdapter.js
index a7aebae0fd9..10a301a522c 100644
--- a/modules/justpremiumBidAdapter.js
+++ b/modules/justpremiumBidAdapter.js
@@ -3,7 +3,7 @@ import { deepAccess } from '../src/utils';
 
 const BIDDER_CODE = 'justpremium'
 const ENDPOINT_URL = 'https://pre.ads.justpremium.com/v/2.0/t/xhr'
-const JP_ADAPTER_VERSION = '1.6'
+const JP_ADAPTER_VERSION = '1.7'
 const pixels = []
 
 export const spec = {
@@ -54,6 +54,10 @@ export const spec = {
       }
     }
 
+    if (bidderRequest && bidderRequest.uspConsent) {
+      payload.us_privacy = bidderRequest.uspConsent
+    }
+
     payload.version = {
       prebid: '$prebid.version$',
       jp_adapter: JP_ADAPTER_VERSION
@@ -94,11 +98,14 @@ export const spec = {
     return bidResponses
   },
 
-  getUserSyncs: function getUserSyncs(syncOptions, responses, gdprConsent) {
+  getUserSyncs: function getUserSyncs(syncOptions, responses, gdprConsent, uspConsent) {
     let url = 'https://pre.ads.justpremium.com/v/1.0/t/sync' + '?_c=' + 'a' + Math.random().toString(36).substring(7) + Date.now();
     if (gdprConsent && (typeof gdprConsent.gdprApplies === 'boolean')) {
       url = url + '&consentString=' + encodeURIComponent(gdprConsent.consentString)
     }
+    if (uspConsent) {
+      url = url + '&usPrivacy=' + encodeURIComponent(uspConsent)
+    }
     if (syncOptions.iframeEnabled) {
       pixels.push({
         type: 'iframe',
diff --git a/test/spec/modules/justpremiumBidAdapter_spec.js b/test/spec/modules/justpremiumBidAdapter_spec.js
index b16586d0e14..3b34799f36d 100644
--- a/test/spec/modules/justpremiumBidAdapter_spec.js
+++ b/test/spec/modules/justpremiumBidAdapter_spec.js
@@ -44,6 +44,7 @@ describe('justpremium adapter', function () {
   ]
 
   let bidderRequest = {
+    uspConsent: '1YYN',
     refererInfo: {
       referer: 'https://justpremium.com'
     }
@@ -80,11 +81,12 @@ describe('justpremium adapter', function () {
       expect(jpxRequest.id).to.equal(adUnits[0].params.zone)
       expect(jpxRequest.mediaTypes && jpxRequest.mediaTypes.banner && jpxRequest.mediaTypes.banner.sizes).to.not.equal('undefined')
       expect(jpxRequest.version.prebid).to.equal('$prebid.version$')
-      expect(jpxRequest.version.jp_adapter).to.equal('1.6')
+      expect(jpxRequest.version.jp_adapter).to.equal('1.7')
       expect(jpxRequest.pubcid).to.equal('0000000')
       expect(jpxRequest.uids.tdid).to.equal('1111111')
       expect(jpxRequest.uids.id5id).to.equal('2222222')
       expect(jpxRequest.uids.digitrustid.data.id).to.equal('3333333')
+      expect(jpxRequest.us_privacy).to.equal('1YYN')
     })
   })
 
@@ -155,10 +157,12 @@ describe('justpremium adapter', function () {
 
   describe('getUserSyncs', function () {
     it('Verifies sync options', function () {
-      const options = spec.getUserSyncs({iframeEnabled: true})
+      const options = spec.getUserSyncs({iframeEnabled: true}, {}, {gdprApplies: true, consentString: 'BOOgjO9OOgjO9APABAENAi-AAAAWd'}, '1YYN')
       expect(options).to.not.be.undefined
       expect(options[0].type).to.equal('iframe')
       expect(options[0].url).to.match(/\/\/pre.ads.justpremium.com\/v\/1.0\/t\/sync/)
+      expect(options[0].url).to.match(/&consentString=BOOgjO9OOgjO9APABAENAi-AAAAWd/)
+      expect(options[0].url).to.match(/&usPrivacy=1YYN/)
     })
   })
 })