| layout | article |
|---|---|
| title | Free tools and calculators |
| description | Free calculators and utilities to help you understand your analytics data, evaluate campaign performance and get more out of Plausible. |
| permalink | /tools |
Free tools for marketers and analysts. Calculate what your campaigns are actually costing, validate your UTM setup before it corrupts your data, and see what you are trading away by using a heavier analytics tool.
No account required. Everything runs in your browser.
Conversion rate calculator: Calculate your conversion rate, the traffic you need to hit a goal, and what a small improvement is actually worth in extra conversions per month.
Ad cost calculator: Enter your campaign numbers once and calculate your CPC, CPM and CPA alongside derived metrics like click-through rate and conversion rate.
Cookie banner traffic loss calculator: Estimate how many visitors are invisible to Google Analytics because of consent banner declines, and what that does to your reported numbers.
UTM builder: Generate correctly formatted UTM-tagged URLs for your campaigns without doing it by hand.
UTM checker: Paste a tagged URL to validate it, spot naming inconsistencies and get a clean corrected version ready to copy.
Script size comparison: Google Analytics loads {{ site.data.site.ga4_script_kb }}KB of JavaScript for every new visitor. Plausible loads {{ site.data.site.plausible_script_kb }}KB and needs no cookie banner on top.