update: image links for calls to action (JetBrains#302)

Also removed a Fleet recommendation from the journal section.

Author: Daria-Voronina

images/journal/discover-kmp.svg

@@ -81,9 +81,7 @@ Kotlin Multiplatform (KMP) is an open-source technology built by JetBrains that
 
 Even though this cross-platform mobile development framework is one of the youngest on our list, it has a mature community. In November 2023, JetBrains promoted it to [Stable](https://blog.jetbrains.com/kotlin/2023/11/kotlin-multiplatform-stable/). It's growing fast and is already making a distinct impression on today's market. Thanks to its regularly updated [documentation](get-started.topic) and community support, you can always find answers to your questions. What's more, many [global companies and startups already use Kotlin Multiplatform](case-studies.topic) to develop multiplatform apps with a native-like user experience.
 
-> Create your first cross-platform mobile app with [Kotlin Multiplatform](get-started.topic).
->
-{style="note"}
+[![Kick off your Kotlin Multiplatform journey](kmp-journey-start.svg){width="700"}](https://www.jetbrains.com/help/kotlin-multiplatform-dev/get-started.html)
 
 ### Ionic
 
@@ -151,9 +149,7 @@ It's important to be sure that the maintainer of the framework will continue to
 
 Depending on how crucial the user interface is for your future app, you may need to know how easily you can customize the UI using a particular framework. For example, Kotlin Multiplatform offers full code-sharing flexibility with [Compose Multiplatform](https://www.jetbrains.com/lp/compose-multiplatform/), a modern declarative cross-platform UI framework by JetBrains. It enables developers to share UIs across Android, iOS, web, and desktop (via the JVM) and is based on Kotlin and Jetpack Compose.
 
-> [Compose Multiplatform: create an app with shared logic and UI](compose-multiplatform-create-first-app.md)
->
-{style="note"}
+[![Explore Compose Multiplatform](explore-compose.svg){width="700"}](https://www.jetbrains.com/compose-multiplatform/)
 
 #### 4. Framework maturity
 

images/journal/explore-compose.svg

@@ -58,11 +58,9 @@ However, many modern businesses need to reduce the time to market and the cost o
 > by using Kotlin Multiplatform to write platform-agnostic business logic once in Kotlin 
 > and compiling to a Kotlin library for Android and a native Universal Framework for iOS.
 >
-{style="tip"}
+> {style="tip"}
 
-> [Get started with Kotlin Multiplatform](https://www.jetbrains.com/kotlin-multiplatform/)
-> 
-{style="note"}
+[![Discover Kotlin Multiplatform](discover-kmp.svg){width="700"}](https://www.jetbrains.com/kotlin-multiplatform/)
 
 ## Is cross-platform mobile development right for you?
 
@@ -158,9 +156,7 @@ Kotlin Multiplatform is an open-source technology built by JetBrains that allows
 
 If your team needs help adopting a new multiplatform technology, we recommend reviewing our guide on [_How to introduce multiplatform development to your team_](multiplatform-introduce-your-team.md).
 
-> [Get started with Kotlin Multiplatform](get-started.topic).
->
-{style="note"}
+[![Get Started with Kotlin Multiplatform](get-started-with-kmp.svg){width="700"}](https://www.jetbrains.com/help/kotlin-multiplatform-dev/get-started.html)
 
 McDonald's, Netflix, 9GAG, VMware, Cash App, Philips, and many other companies are already capitalizing on Kotlin Multiplatform's ability to be gradually integrated, as well as its low adoption risk. Some of them opt to enhance their app stability by sharing specific, crucial segments of their existing Kotlin code. Others aim to maximize code reuse without compromising app quality and share all application logic across mobile, desktop, web, and TV, while preserving native UIs on each platform. The benefits of this approach are apparent from the stories of the companies that have already adopted it.
 

images/journal/get-started-with-kmp.svg

@@ -44,9 +44,7 @@ Citing case studies of different companies who already use Kotlin Multiplatform
 * **Forbes** – By sharing over 80% of logic across iOS and Android, Forbes now rolls out new features simultaneously on both platforms while retaining flexibility for platform-specific customization.
 * **9GAG** – After trying both Flutter and React Native, 9GAG gradually adopted the Kotlin Multiplatform, which now helps them ship features faster while providing a consistent experience to their users.
 
-> Explore the [case studies page](case-studies.topic) for inspirational references.
-> 
-{style="note"}
+[![Learn from Kotlin Multiplatform success stories](kmp-success-stories.svg){width="700"}](https://www.jetbrains.com/help/kotlin-multiplatform-dev/case-studies.html)
 
 ## Offer proof by creating a sample project
 
@@ -61,7 +59,7 @@ The [Make your Android application work on iOS – tutorial](multiplatform-integ
 
 ## Prepare for questions about multiplatform development from your team
 
-No matter how detailed your pitch is, your team will have a lot of questions. Listen carefully, and try to answer them all patiently. You might expect the majority of the questions to come from the iOS part of the team, as they are the developers who aren't used to seeing Kotlin in their everyday developer routine. This list of some of the most common questions could help you here:
+No matter how detailed your pitch is, your team will have a lot of questions. Listen carefully and try to answer them all patiently. You might expect the majority of the questions to come from the iOS part of the team, as they are the developers who aren't used to seeing Kotlin in their everyday developer routine. This list of some of the most common questions could help you here:
 
 ### Q: I heard applications based on cross-platform technologies can be rejected from the App Store. Is taking this risk worth it?
 

images/journal/kmp-get-started-action.svg

@@ -53,9 +53,7 @@ The experiment turned out to be very successful, resulting in the following:
 * A reduction in their maintenance and testing costs.
 * Significantly improved productivity within the team.
 
-> [Learn how other global companies use Kotlin Multiplatform in their projects](case-studies.topic)
-> 
-{style="tip"}
+[![Explore real-world Kotlin Multiplatform use cases](kmp-use-cases-1.svg){width="700"}](https://www.jetbrains.com/help/kotlin-multiplatform-dev/case-studies.html)
 
 ### 2. Kotlin Multiplatform supports an extensive list of platforms
 
@@ -144,9 +142,7 @@ There is also a community sample, the [New York Times App](https://github.com/xx
 which runs even on Wear OS for watches, the smartwatch operating system. 
 Check this list of [Kotlin Multiplatform and Compose Multiplatform samples](multiplatform-samples.md) to see more examples.
 
-> [Discover Compose Multiplatform, a declarative framework for sharing UI across platforms]((https://www.jetbrains.com/lp/compose-multiplatform/))
->
-{style="tip"}
+[![Explore Compose Multiplatform](explore-compose.svg){width="700"}](https://www.jetbrains.com/compose-multiplatform/)
 
 ### 6. You can use Kotlin Multiplatform in existing and new projects
 
@@ -241,9 +237,7 @@ If you've already decided to try Kotlin Multiplatform, here are a few tips that
   If it worked for you, you might want to expand the scope and share even more code.
   If not, you need to understand the reasons why this experiment didn't work out.
 
-> [See Kotlin Multiplatform in action! Get started now](get-started.topic)
->
-{style="tip"}
+[![See Kotlin Multiplatform in action! Get Started now](kmp-get-started-action.svg){width="700"}](https://www.jetbrains.com/help/kotlin-multiplatform-dev/get-started.html)
 
 For those who want to help their team get started with Kotlin Multiplatform, we prepared a [detailed guide](multiplatform-introduce-your-team.md) with practical tips.
 

images/journal/kmp-journey-start.svg

@@ -35,9 +35,7 @@ There are various open-source [frameworks for cross-platform mobile app developm
 | **New work opportunities.** You can attract new talent to your team with modern cross-platform technologies in a product's tech stack. Many developers want to tackle new challenges at work, which is why new technologies and tasks tend to increase developers' motivation and enjoyment while working. | **Challenging hiring process.** It can be harder to find professionals who can build multiplatform apps, compared to native app developers. For example, on Glassdoor, we found 457 Android developer jobs versus only 58 Flutter developer vacancies in the United States. However, with modern technologies such as [Kotlin Multiplatform](https://www.jetbrains.com/kotlin-multiplatform/), this disadvantage becomes easily manageable. You can hire an Android developer who can swiftly adapt to cross-platform development, given that it's all Kotlin. |
 | **Flexible code sharing.** Modern cross-platform technologies allow developers to reuse code across multiple platforms while retaining the benefits of native programming.                                                                                                                                                 |                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 |  
 
-> [Discover Kotlin Multiplatform](https://www.jetbrains.com/kotlin-multiplatform/), an open-source technology by JetBrains for flexible multiplatform development.
-> 
-{style="note"}
+[![Discover Kotlin Multiplatform](discover-kmp.svg){width="700"}](https://www.jetbrains.com/kotlin-multiplatform/)
 
 These are just a few of the key advantages of cross-platform app development. You can learn more about its benefits and use cases from global companies in our article about [cross-platform mobile development](cross-platform-mobile-development.md). As for the challenges of the approach – we'll discuss those in the following section.
 
@@ -83,9 +81,7 @@ For example, developers need to know Objective-C or Swift to create native apps
 
 When choosing between different approaches and frameworks, you need to be confident that the platform vendor will continue supporting it over the long term. You can dig into the details about the provider, the size of their community, and adoption by global companies. For example, Kotlin Multiplatform was developed by JetBrains, Flutter by Google, and React Native by Facebook. 
 
-> Check out all the [Kotlin Multiplatform case studies from global companies and startups](case-studies.topic).
->
-{style="note"}
+[![Explore real-world Kotlin Multiplatform use cases](kmp-use-cases-1.svg){width="700"}](https://www.jetbrains.com/help/kotlin-multiplatform-dev/case-studies.html)
 
 #### 4. Development cost and your budget
 
@@ -116,9 +112,7 @@ In a nutshell, you should to opt for cross-platform solutions if:
 
 It can be challenging to implement new technologies and tools into an organization. That’s why we created a guide entitled [“How to introduce multiplatform mobile development to your team”](multiplatform-introduce-your-team.md), where you will find a list of action points and best practices to help make the transition to multiplatform as seamless as possible.
 
-> Reuse Kotlin code across Android, iOS, web, desktop, and server-side. [See Kotlin Multiplatform in action](get-started.topic).
->
-{style="note"}
+[![See Kotlin Multiplatform in action](see-kmp-in-action.svg){width="700"}](https://www.jetbrains.com/help/kotlin-multiplatform-dev/get-started.html)
 
 ## When should you choose native app development?