Thanks for making it this far.
My name is Paulo. Pê Martins is a nickname I got from an old and dear friend, Bruno Parodi, almost thirty years ago. I'm an entrepreneur from the first generation of the Brazilian internet — back in 1996 — and no, not from the group that got filthy rich. Far from it.
I was the founder of NOMAD Media, one of the first digital marketing ventures in Brazil, and co-founder of Lemon (lemon.com.br), the first portal specialized in downloads in the country — though there's an annoying competitor that would beg to differ. I worked on projects for AOL Brasil and Starmedia, among various other groups and startups. I co-developed, in partnership with Buyonet, the first software purchasing website using the ESD model in South America. I've worked as a consultant across dozens of projects and served as an executive and manager across many different industries and verticals.
I am not a programmer. I am not a designer. I am not a systems engineer. But I do whatever it takes to bring the things I build to life.
The process of learning and relearning, at my age, as someone carrying all the baggage that dyslexia and more than a decade of severe depression leave behind, is hard to put into words. But if everything that's happened since October shows me anything, it's that even in the middle of a pretty rough overall picture, there's a viable path forward. You can start making things again. And I am.
Above all, I am passionate about product and project engineering, and I’ve found AI to be a means to build the things that interest me, at my own pace.
B.E.N. launched on March 2nd. Today, March 10th — like a Gremlin that fell in water and had a full meal — it has spawned offspring. Several, actually. May my health hold out. I still have a lot left to do. And I want to do it.
If you made it to the end of this monologue: congratulations. Maybe we're more alike than you'd care to admit. All I can do is say thank you.
💡 "Do nothing that you cannot tell."