diff --git a/.gitignore b/.gitignore
index fb6e4e241e..10bf372893 100644
--- a/.gitignore
+++ b/.gitignore
@@ -28,3 +28,7 @@ debug
 
 /ark
 .idea/
+
+.container-*
+.vimrc
+.go
diff --git a/Dockerfile b/Dockerfile.in
similarity index 69%
rename from Dockerfile
rename to Dockerfile.in
index f4621c03bb..ededceddc3 100644
--- a/Dockerfile
+++ b/Dockerfile.in
@@ -1,4 +1,6 @@
-# Copyright 2017 Heptio Inc.
+# Copyright 2016 The Kubernetes Authors.
+#
+# Modifications Copyright 2017 the Heptio Ark contributors.
 #
 # Licensed under the Apache License, Version 2.0 (the "License");
 # you may not use this file except in compliance with the License.
@@ -12,13 +14,11 @@
 # See the License for the specific language governing permissions and
 # limitations under the License.
 
-FROM alpine:3.6
-MAINTAINER Andy Goldstein "andy@heptio.com"
+FROM ARG_FROM
 
-RUN apk add --no-cache ca-certificates && \
-    adduser -S -D -H -u 1000 ark
+MAINTAINER Andy Goldstein <andy@heptio.com>
 
-ADD _output/bin/ark /ark
+ADD /bin/ARG_OS/ARG_ARCH/ARG_BIN /ARG_BIN
 
-USER ark
-ENTRYPOINT ["/ark"]
+USER nobody:nobody
+ENTRYPOINT ["/ARG_BIN"]
diff --git a/Makefile b/Makefile
index b968b406c4..cc7b1aae74 100644
--- a/Makefile
+++ b/Makefile
@@ -1,4 +1,6 @@
-# Copyright 2017 Heptio Inc.
+# Copyright 2016 The Kubernetes Authors.
+#
+# Modifications Copyright 2017 the Heptio Ark contributors.
 #
 # Licensed under the Apache License, Version 2.0 (the "License");
 # you may not use this file except in compliance with the License.
@@ -12,99 +14,154 @@
 # See the License for the specific language governing permissions and
 # limitations under the License.
 
-# project related vars
-ROOT_DIR := $(shell dirname $(abspath $(lastword $(MAKEFILE_LIST))))
-PROJECT = ark
-VERSION ?= v0.4.0
-GOTARGET = github.com/heptio/$(PROJECT)
-OUTPUT_DIR = $(ROOT_DIR)/_output
-BIN_DIR = $(OUTPUT_DIR)/bin
-GIT_SHA=$(shell git rev-parse --short HEAD)
-GIT_DIRTY=$(shell git status --porcelain $(ROOT_DIR) 2> /dev/null)
-ifeq ($(GIT_DIRTY),)
-	GIT_TREE_STATE := clean
-else
-	GIT_TREE_STATE := dirty
-endif
+# The binary to build (just the basename).
+BIN := ark
+
+# This repo's root import path (under GOPATH).
+PKG := github.com/heptio/ark
 
-# docker related vars
+# Where to push the docker image.
 REGISTRY ?= gcr.io/heptio-images
-BUILD_IMAGE ?= gcr.io/heptio-images/golang:1.8-alpine3.6
-LDFLAGS = -X $(GOTARGET)/pkg/buildinfo.Version=$(VERSION)
-LDFLAGS += -X $(GOTARGET)/pkg/buildinfo.DockerImage=$(REGISTRY)/$(PROJECT)
-LDFLAGS += -X $(GOTARGET)/pkg/buildinfo.GitSHA=$(GIT_SHA)
-LDFLAGS += -X $(GOTARGET)/pkg/buildinfo.GitTreeState=$(GIT_TREE_STATE)
-# go build -i installs compiled packages so they can be reused later.
-# This speeds up recompiles.
-BUILDCMD = go build -i -v -ldflags "$(LDFLAGS)"
-BUILDMNT = /go/src/$(GOTARGET)
-EXTRA_MNTS ?=
-
-# test related vars
-TESTARGS ?= -timeout 60s
-TEST_PKGS ?= ./cmd/... ./pkg/...
-SKIP_TESTS ?=
 
-# what we're building
-BINARIES = ark
+# Which architecture to build - see $(ALL_ARCH) for options.
+ARCH ?= linux-amd64
 
-local: $(BINARIES)
+VERSION ?= master
 
-$(BINARIES):
-	mkdir -p $(BIN_DIR)
-	$(BUILDCMD) -o $(BIN_DIR)/$@ $(GOTARGET)/cmd/$@
+###
+### These variables should not need tweaking.
+###
 
-fmt:
-	gofmt -w=true $$(find . -type f -name '*.go' -not -path "./vendor/*" -not -path "./pkg/generated/*")
-	goimports -w=true -d $$(find . -type f -name '*.go' -not -path "./vendor/*" -not -path "./pkg/generated/*")
+SRC_DIRS := cmd pkg # directories which hold app source (not vendored)
+
+CLI_PLATFORMS := linux-amd64 linux-arm linux-arm64 darwin-amd64 windows-amd64
+CONTAINER_PLATFORMS := linux-amd64 linux-arm linux-arm64
+
+platform_temp = $(subst -, ,$(ARCH))
+GOOS = $(word 1, $(platform_temp))
+GOARCH = $(word 2, $(platform_temp))
+
+BASEIMAGE?=alpine:3.6
+
+# TODO(ncdc): support multiple image architectures once gcr.io supports manifest lists
+# Set default base image dynamically for each arch
+#ifeq ($(GOARCH),amd64)
+#		BASEIMAGE?=alpine:3.6
+#endif
+#ifeq ($(GOARCH),arm)
+#		BASEIMAGE?=armel/busybox
+#endif
+#ifeq ($(GOARCH),arm64)
+#		BASEIMAGE?=aarch64/busybox
+#endif
+
+IMAGE := $(REGISTRY)/$(BIN)
+
+BUILD_IMAGE ?= gcr.io/heptio-images/golang:1.9-alpine3.6
+
+# If you want to build all binaries, see the 'all-build' rule.
+# If you want to build all containers, see the 'all-container' rule.
+# If you want to build AND push all containers, see the 'all-push' rule.
+all: build
+
+build-%:
+	@$(MAKE) --no-print-directory ARCH=$* build
+
+#container-%:
+#	@$(MAKE) --no-print-directory ARCH=$* container
+
+#push-%:
+#	@$(MAKE) --no-print-directory ARCH=$* push
 
-test:
+all-build: $(addprefix build-, $(CLI_PLATFORMS))
+
+#all-container: $(addprefix container-, $(CONTAINER_PLATFORMS))
+
+#all-push: $(addprefix push-, $(CONTAINER_PLATFORMS))
+
+build: _output/bin/$(GOOS)/$(GOARCH)/$(BIN)
+
+_output/bin/$(GOOS)/$(GOARCH)/$(BIN): build-dirs
+	@echo "building: $@"
+	@$(MAKE) shell CMD="-c '\
+		GOOS=$(GOOS) \
+		GOARCH=$(GOARCH) \
+		VERSION=$(VERSION) \
+		PKG=$(PKG) \
+		BIN=$(BIN) \
+		./hack/build.sh'"
+
+TTY := $(shell tty -s && echo "-t")
+
+# Example: make shell CMD="date > datefile"
+shell: build-dirs
+	@docker run \
+		-i $(TTY) \
+		--rm \
+		-u $$(id -u):$$(id -g) \
+		-v "$$(pwd)/.go/pkg:/go/pkg" \
+		-v "$$(pwd)/.go/src:/go/src" \
+		-v "$$(pwd)/.go/std:/go/std" \
+		-v "$$(pwd):/go/src/$(PKG)" \
+		-v "$$(pwd)/_output/bin:/output" \
+		-v "$$(pwd)/.go/std/$(GOOS)/$(GOARCH):/usr/local/go/pkg/$(GOOS)_$(GOARCH)_static" \
+		-w /go/src/$(PKG) \
+		$(BUILD_IMAGE) \
+		/bin/sh $(CMD)
+
+DOTFILE_IMAGE = $(subst :,_,$(subst /,_,$(IMAGE))-$(VERSION))
+
+container: verify test .container-$(DOTFILE_IMAGE) container-name
+.container-$(DOTFILE_IMAGE): _output/bin/$(GOOS)/$(GOARCH)/$(BIN) Dockerfile.in
+	@sed \
+		-e 's|ARG_BIN|$(BIN)|g' \
+		-e 's|ARG_OS|$(GOOS)|g' \
+		-e 's|ARG_ARCH|$(GOARCH)|g' \
+		-e 's|ARG_FROM|$(BASEIMAGE)|g' \
+		Dockerfile.in > _output/.dockerfile-$(GOOS)-$(GOARCH)
+	@docker build -t $(IMAGE):$(VERSION) -f _output/.dockerfile-$(GOOS)-$(GOARCH) _output
+	@docker images -q $(IMAGE):$(VERSION) > $@
+
+container-name:
+	@echo "container: $(IMAGE):$(VERSION)"
+
+push: .push-$(DOTFILE_IMAGE) push-name
+.push-$(DOTFILE_IMAGE): .container-$(DOTFILE_IMAGE)
+ifeq ($(findstring gcr.io,$(REGISTRY)),gcr.io)
+	@gcloud docker -- push $(IMAGE):$(VERSION)
+else
+	@docker push $(IMAGE):$(VERSION)
+endif
+	@docker images -q $(IMAGE):$(VERSION) > $@
+
+push-name:
+	@echo "pushed: $(IMAGE):$(VERSION)"
+
+SKIP_TESTS ?=
+test: build-dirs
 ifneq ($(SKIP_TESTS), 1)
-# go test -i installs compiled packages so they can be reused later
-# This speeds up retests.
-	go test -i -v $(TEST_PKGS)
-	go test $(TEST_PKGS) $(TESTARGS)
+	@$(MAKE) shell CMD="-c 'hack/test.sh $(SRC_DIRS)'"
 endif
 
+fmt:
+	@$(MAKE) shell CMD="-c 'hack/update-fmt.sh'"
+
 verify:
 ifneq ($(SKIP_TESTS), 1)
-	${ROOT_DIR}/hack/verify-generated-docs.sh
-	${ROOT_DIR}/hack/verify-generated-clientsets.sh
-	${ROOT_DIR}/hack/verify-generated-listers.sh
-	${ROOT_DIR}/hack/verify-generated-informers.sh
+	@$(MAKE) shell CMD="-c 'hack/verify-all.sh'"
 endif
 
 update: fmt
-	${ROOT_DIR}/hack/update-generated-clientsets.sh
-	${ROOT_DIR}/hack/update-generated-listers.sh
-	${ROOT_DIR}/hack/update-generated-informers.sh
-	${ROOT_DIR}/hack/update-generated-docs.sh
-
-all: cbuild container
-
-cbuild:
-	@docker run --rm \
-		-v $(ROOT_DIR):$(BUILDMNT) \
-		$(EXTRA_MNTS) \
-		-w $(BUILDMNT) \
-		-e SKIP_TESTS=$(SKIP_TESTS) \
-		$(BUILD_IMAGE) \
-		/bin/sh -c " \
-			VERSION=$(VERSION) \
-			make local verify test \
-		"
-
-container: cbuild
-	@docker build -t $(REGISTRY)/$(PROJECT):latest -t $(REGISTRY)/$(PROJECT):$(VERSION) .
+	@$(MAKE) shell CMD="-c 'hack/update-all.sh'"
 
-container-local: $(BINARIES)
-	@docker build -t $(REGISTRY)/$(PROJECT):latest -t $(REGISTRY)/$(PROJECT):$(VERSION) .
+build-dirs:
+	@mkdir -p _output/bin/$(GOOS)/$(GOARCH)
+	@mkdir -p .go/src/$(PKG) .go/pkg .go/bin .go/std/$(GOOS)/$(GOARCH)
 
-push:
-	docker -- push $(REGISTRY)/$(PROJECT):$(VERSION)
+clean: container-clean bin-clean
 
-.PHONY: all local container cbuild push test verify update fmt $(BINARIES)
+container-clean:
+	rm -rf .container-* _output/.dockerfile-* .push-*
 
-clean:
-	rm -rf $(OUTPUT_DIR)
-	@docker rmi $(REGISTRY)/$(PROJECT):latest $(REGISTRY)/$(PROJECT):$(VERSION) 2>/dev/null || :
+bin-clean:
+	rm -rf .go _output
diff --git a/hack/build.sh b/hack/build.sh
new file mode 100755
index 0000000000..5d2fb38667
--- /dev/null
+++ b/hack/build.sh
@@ -0,0 +1,65 @@
+#!/bin/sh
+
+# Copyright 2016 The Kubernetes Authors.
+#
+# Licensed under the Apache License, Version 2.0 (the "License");
+# you may not use this file except in compliance with the License.
+# You may obtain a copy of the License at
+#
+#     http://www.apache.org/licenses/LICENSE-2.0
+#
+# Unless required by applicable law or agreed to in writing, software
+# distributed under the License is distributed on an "AS IS" BASIS,
+# WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+# See the License for the specific language governing permissions and
+# limitations under the License.
+
+set -o errexit
+set -o nounset
+set -o pipefail
+
+if [ -z "${PKG}" ]; then
+    echo "PKG must be set"
+    exit 1
+fi
+if [ -z "${BIN}" ]; then
+    echo "BIN must be set"
+    exit 1
+fi
+if [ -z "${GOOS}" ]; then
+    echo "GOOS must be set"
+    exit 1
+fi
+if [ -z "${GOARCH}" ]; then
+    echo "GOARCH must be set"
+    exit 1
+fi
+if [ -z "${VERSION}" ]; then
+    echo "VERSION must be set"
+    exit 1
+fi
+
+export CGO_ENABLED=0
+
+GIT_SHA=$(git describe --tags --always)
+GIT_DIRTY=$(git status --porcelain 2> /dev/null)
+if [[ -z "${GIT_DIRTY}" ]]; then
+  GIT_TREE_STATE=clean
+else
+  GIT_TREE_STATE=dirty
+fi
+
+LDFLAGS="-X ${PKG}/pkg/buildinfo.Version=${VERSION}"
+LDFLAGS="${LDFLAGS} -X ${PKG}/pkg/buildinfo.GitSHA=${GIT_SHA}"
+LDFLAGS="${LDFLAGS} -X ${PKG}/pkg/buildinfo.GitTreeState=${GIT_TREE_STATE}"
+
+OUTPUT=/output/${GOOS}/${GOARCH}/${BIN}
+if [[ "${GOOS}" = "windows" ]]; then
+  OUTPUT="${OUTPUT}.exe"
+fi
+
+go build -i \
+    -o ${OUTPUT} \
+    -installsuffix "static" \
+    -ldflags "${LDFLAGS}" \
+    ${PKG}/cmd/${BIN}
diff --git a/hack/test.sh b/hack/test.sh
new file mode 100755
index 0000000000..5ec8afa02e
--- /dev/null
+++ b/hack/test.sh
@@ -0,0 +1,55 @@
+#!/bin/sh
+
+# Copyright 2016 The Kubernetes Authors.
+#
+# Licensed under the Apache License, Version 2.0 (the "License");
+# you may not use this file except in compliance with the License.
+# You may obtain a copy of the License at
+#
+#     http://www.apache.org/licenses/LICENSE-2.0
+#
+# Unless required by applicable law or agreed to in writing, software
+# distributed under the License is distributed on an "AS IS" BASIS,
+# WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+# See the License for the specific language governing permissions and
+# limitations under the License.
+
+set -o errexit
+set -o nounset
+set -o pipefail
+
+export CGO_ENABLED=0
+
+TARGETS=$(for d in "$@"; do echo ./$d/...; done)
+
+echo "Running tests:"
+go test -i -installsuffix "static" ${TARGETS}
+go test -installsuffix "static" -timeout 60s ${TARGETS}
+echo
+
+echo -n "Checking gofmt: "
+ERRS=$(find "$@" -type f -name \*.go | xargs gofmt -l 2>&1 || true)
+if [ -n "${ERRS}" ]; then
+    echo "FAIL - the following files need to be gofmt'ed:"
+    for e in ${ERRS}; do
+        echo "    $e"
+    done
+    echo
+    exit 1
+fi
+echo "PASS"
+echo
+
+# TODO(ncdc): there are govet failures in the generated clientset and the log error location hook
+# that prevent us from running vet at this time.
+#
+# echo -n "Checking go vet: "
+# ERRS=$(go vet ${TARGETS} 2>&1 || true)
+# if [ -n "${ERRS}" ]; then
+#     echo "FAIL"
+#     echo "${ERRS}"
+#     echo
+#     exit 1
+# fi
+# echo "PASS"
+# echo
diff --git a/hack/update-all.sh b/hack/update-all.sh
new file mode 100755
index 0000000000..7fb46ad58b
--- /dev/null
+++ b/hack/update-all.sh
@@ -0,0 +1,26 @@
+#!/bin/bash -e
+#
+# Copyright 2017 the Heptio Ark contributors.
+#
+# Licensed under the Apache License, Version 2.0 (the "License");
+# you may not use this file except in compliance with the License.
+# You may obtain a copy of the License at
+#
+#     http://www.apache.org/licenses/LICENSE-2.0
+#
+# Unless required by applicable law or agreed to in writing, software
+# distributed under the License is distributed on an "AS IS" BASIS,
+# WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+# See the License for the specific language governing permissions and
+# limitations under the License.
+
+HACK_DIR=$(dirname "${BASH_SOURCE}")
+
+echo "Running all update scripts"
+
+for f in ${HACK_DIR}/update-*.sh; do
+  if [[ $f = "${HACK_DIR}/update-all.sh" ]]; then
+    continue
+  fi
+  $f
+done
diff --git a/hack/update-fmt.sh b/hack/update-fmt.sh
new file mode 100755
index 0000000000..87fde57a06
--- /dev/null
+++ b/hack/update-fmt.sh
@@ -0,0 +1,24 @@
+#!/bin/bash -e
+#
+# Copyright 2017 the Heptio Ark contributors.
+#
+# Licensed under the Apache License, Version 2.0 (the "License");
+# you may not use this file except in compliance with the License.
+# You may obtain a copy of the License at
+#
+#     http://www.apache.org/licenses/LICENSE-2.0
+#
+# Unless required by applicable law or agreed to in writing, software
+# distributed under the License is distributed on an "AS IS" BASIS,
+# WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+# See the License for the specific language governing permissions and
+# limitations under the License.
+
+HACK_DIR=$(dirname "${BASH_SOURCE}")
+
+echo "Updating formatting"
+
+gofmt -w=true $(find . -type f -name "*.go" -not -path "./vendor/*" -not -path "./pkg/generated/*")
+goimports -w=true -d $(find . -type f -name "*.go" -not -path "./vendor/*" -not -path "./pkg/generated/*")
+
+echo "Success!"
diff --git a/hack/update-generated-clientsets.sh b/hack/update-generated-clientsets.sh
index 518a74c62d..2490faee7a 100755
--- a/hack/update-generated-clientsets.sh
+++ b/hack/update-generated-clientsets.sh
@@ -35,6 +35,8 @@ for i in "$@"; do
 done
 
 if [[ -z ${verify} ]]; then
+  echo "Updating generated clientsets"
+
   find ${ARK_ROOT}/pkg/generated/clientset \
     \( \
       -name '*.go' -and \
@@ -54,3 +56,5 @@ ${BIN}/client-gen \
   --input ark/v1 \
   --clientset-name clientset \
   $@
+
+echo "Success!"
diff --git a/hack/update-generated-docs.sh b/hack/update-generated-docs.sh
index 48843213cb..909edc6567 100755
--- a/hack/update-generated-docs.sh
+++ b/hack/update-generated-docs.sh
@@ -17,6 +17,9 @@
 ARK_ROOT=$(realpath $(dirname ${BASH_SOURCE})/..)
 BIN=${ARK_ROOT}/_output/bin
 mkdir -p ${BIN}
+
+echo "Updating generated docs"
+
 go build -o ${BIN}/docs-gen ./docs/generate/ark.go
 
 if [[ $# -gt 1 ]]; then
@@ -30,3 +33,5 @@ if [[ -z "${OUTPUT_DIR}" ]]; then
 fi
 
 ${BIN}/docs-gen ark ${OUTPUT_DIR}
+
+echo "Success!"
diff --git a/hack/update-generated-informers.sh b/hack/update-generated-informers.sh
index b63a6c2c07..2f4fb0d547 100755
--- a/hack/update-generated-informers.sh
+++ b/hack/update-generated-informers.sh
@@ -17,6 +17,9 @@
 ARK_ROOT=$(realpath $(dirname ${BASH_SOURCE})/..)
 BIN=${ARK_ROOT}/_output/bin
 mkdir -p ${BIN}
+
+echo "Updating generated informers"
+
 go build -o ${BIN}/informer-gen ./vendor/k8s.io/kubernetes/cmd/libs/go2idl/informer-gen
 
 OUTPUT_BASE=""
@@ -48,3 +51,5 @@ ${BIN}/informer-gen \
   --internal-clientset-package github.com/heptio/ark/pkg/generated/clientset \
   --versioned-clientset-package github.com/heptio/ark/pkg/generated/clientset \
   $@
+
+echo "Success!"
diff --git a/hack/update-generated-listers.sh b/hack/update-generated-listers.sh
index a7a080c8a7..968640674a 100755
--- a/hack/update-generated-listers.sh
+++ b/hack/update-generated-listers.sh
@@ -17,6 +17,9 @@
 ARK_ROOT=$(realpath $(dirname ${BASH_SOURCE})/..)
 BIN=${ARK_ROOT}/_output/bin
 mkdir -p ${BIN}
+
+echo "Updating generated listers"
+
 go build -o ${BIN}/lister-gen ./vendor/k8s.io/kubernetes/cmd/libs/go2idl/lister-gen
 
 OUTPUT_BASE=""
@@ -53,3 +56,5 @@ ${BIN}/lister-gen \
   --input-dirs github.com/heptio/ark/pkg/apis/ark/v1 \
   --output-package github.com/heptio/ark/pkg/generated/listers \
   $@
+
+echo "Success!"
diff --git a/hack/verify-all.sh b/hack/verify-all.sh
new file mode 100755
index 0000000000..97661933b0
--- /dev/null
+++ b/hack/verify-all.sh
@@ -0,0 +1,26 @@
+#!/bin/bash -e
+#
+# Copyright 2017 the Heptio Ark contributors.
+#
+# Licensed under the Apache License, Version 2.0 (the "License");
+# you may not use this file except in compliance with the License.
+# You may obtain a copy of the License at
+#
+#     http://www.apache.org/licenses/LICENSE-2.0
+#
+# Unless required by applicable law or agreed to in writing, software
+# distributed under the License is distributed on an "AS IS" BASIS,
+# WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+# See the License for the specific language governing permissions and
+# limitations under the License.
+
+HACK_DIR=$(dirname "${BASH_SOURCE}")
+
+echo "Running all verification scripts"
+
+for f in ${HACK_DIR}/verify-*.sh; do
+  if [[ $f = "${HACK_DIR}/verify-all.sh" ]]; then
+    continue
+  fi
+  $f
+done
diff --git a/hack/verify-generated-clientsets.sh b/hack/verify-generated-clientsets.sh
index 44ae42f185..30a843377c 100755
--- a/hack/verify-generated-clientsets.sh
+++ b/hack/verify-generated-clientsets.sh
@@ -15,8 +15,13 @@
 # limitations under the License.
 
 HACK_DIR=$(dirname "${BASH_SOURCE}")
+
+echo "Verifying generated clientsets"
+
 if ! output=$(${HACK_DIR}/update-generated-clientsets.sh --verify-only 2>&1); then
   echo "FAILURE: verification of clientsets failed:"
   echo "${output}"
   exit 1
 fi
+
+echo "Success!"
diff --git a/hack/verify-generated-docs.sh b/hack/verify-generated-docs.sh
index 34ec86cdac..7b278604bf 100755
--- a/hack/verify-generated-docs.sh
+++ b/hack/verify-generated-docs.sh
@@ -25,7 +25,9 @@ cleanup() {
   rm -rf ${TMP_DIR}
 }
 
-${HACK_DIR}/update-generated-docs.sh ${TMP_DIR}
+echo "Verifying generated docs"
+
+${HACK_DIR}/update-generated-docs.sh ${TMP_DIR} > /dev/null
 
 exclude_file="README.md"
 output=$(echo "`diff -r ${DOCS_DIR} ${TMP_DIR}`" | sed "/${exclude_file}/d")
@@ -35,3 +37,5 @@ if [[ -n "${output}" ]] ; then
     echo "${output}"
     exit 1
 fi
+
+echo "Success!"
diff --git a/hack/verify-generated-informers.sh b/hack/verify-generated-informers.sh
index 6a5f6fb800..36dab11553 100755
--- a/hack/verify-generated-informers.sh
+++ b/hack/verify-generated-informers.sh
@@ -15,8 +15,13 @@
 # limitations under the License.
 
 HACK_DIR=$(dirname "${BASH_SOURCE}")
+
+echo "Verifying generated informers"
+
 if ! output=$(${HACK_DIR}/update-generated-informers.sh --verify-only 2>&1); then
   echo "FAILURE: verification of informers failed:"
   echo "${output}"
   exit 1
 fi
+
+echo "Success!"
diff --git a/hack/verify-generated-listers.sh b/hack/verify-generated-listers.sh
index e99fa1c045..6b04b5678f 100755
--- a/hack/verify-generated-listers.sh
+++ b/hack/verify-generated-listers.sh
@@ -15,8 +15,13 @@
 # limitations under the License.
 
 HACK_DIR=$(dirname "${BASH_SOURCE}")
+
+echo "Verifying generated listers"
+
 if ! output=$(${HACK_DIR}/update-generated-listers.sh --verify-only 2>&1); then
   echo "FAILURE: verification of listers failed:"
   echo "${output}"
   exit 1
 fi
+
+echo "Success!"
diff --git a/pkg/buildinfo/version.go b/pkg/buildinfo/version.go
index 1c1c2e9cb8..c34076dbdf 100644
--- a/pkg/buildinfo/version.go
+++ b/pkg/buildinfo/version.go
@@ -25,10 +25,6 @@ var (
 	// Version is the current version of Ark, set by the go linker's -X flag at build time.
 	Version string
 
-	// DockerImage is the full path to the docker image for this build, for example
-	// gcr.io/heptio-images/ark.
-	DockerImage string
-
 	// GitSHA is the actual commit that is being built, set by the go linker's -X flag at build time.
 	GitSHA string
 
diff --git a/pkg/cmd/version/version.go b/pkg/cmd/version/version.go
index 5c9556439f..b663ce7390 100644
--- a/pkg/cmd/version/version.go
+++ b/pkg/cmd/version/version.go
@@ -32,7 +32,6 @@ func NewCommand() *cobra.Command {
 			fmt.Printf("Version: %s\n", buildinfo.Version)
 			fmt.Printf("Git commit: %s\n", buildinfo.GitSHA)
 			fmt.Printf("Git tree state: %s\n", buildinfo.GitTreeState)
-			fmt.Println("Configured docker image:", buildinfo.DockerImage)
 		},
 	}