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@@ -85,9 +85,7 @@ This would not be wrong in principle if a company wanted to increase its profits
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All this leads to users getting used to such designs and then not being able to deal with real [usability](../WCC-Glossary/#usability) and [ergonomics](../WCC-Glossary/#egonomics), since user behavior has already adapted.
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Finally, there is a even more foundational question of the ethics of the business model of the organisation that creates the product.
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Is the business model ethical?
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Or does it rely on violating privacy, a fundamental human right?
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Finally users are asking questions regarding ethical data collection in businesses. Is the business model valuing my privacy as a fundamental human right? Or is the organization relying on unethical behavior for their own interest solely?
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There is growing awareness of the toxic ramifications of the surveillance-based business model of mainstream Silicon Valley technology on democracy and human rights.
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Aral Balkan calls this business model “people farming” and Shoshana Zuboff describes the greater socio-economic system that it exists within “surveillance capitalism”.
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Initiatives like [small technology](https://ar.al/2019/03/04/small-technology/) and the [ethical design manifesto](http://ind.ie/ethical-design) aim to address such concerns.
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