diff --git a/pkg/apis/serving/v1/route_validation.go b/pkg/apis/serving/v1/route_validation.go
index f0ba152139f4..bf29a6c32a4b 100644
--- a/pkg/apis/serving/v1/route_validation.go
+++ b/pkg/apis/serving/v1/route_validation.go
@@ -203,10 +203,6 @@ func validateClusterVisibilityLabel(label string) *apis.FieldError {
 
 // validateLabels function validates route labels.
 func (r *Route) validateLabels() (errs *apis.FieldError) {
-	if val, ok := r.Labels[network.VisibilityLabelKey]; ok {
-		errs = errs.Also(validateClusterVisibilityLabel(val))
-	}
-
 	if val, ok := r.Labels[serving.ServiceLabelKey]; ok {
 		errs = errs.Also(verifyLabelOwnerRef(val, serving.ServiceLabelKey, "Service", r.GetOwnerReferences()))
 	}
diff --git a/pkg/apis/serving/v1/route_validation_test.go b/pkg/apis/serving/v1/route_validation_test.go
index 76678adfa94d..99e24bebe747 100644
--- a/pkg/apis/serving/v1/route_validation_test.go
+++ b/pkg/apis/serving/v1/route_validation_test.go
@@ -490,18 +490,6 @@ func TestRouteLabelValidation(t *testing.T) {
 			},
 			Spec: validRouteSpec,
 		},
-	}, {
-		name: "invalid visibility name",
-		r: &Route{
-			ObjectMeta: metav1.ObjectMeta{
-				Name: "byo-name",
-				Labels: map[string]string{
-					network.VisibilityLabelKey: "bad-value",
-				},
-			},
-			Spec: validRouteSpec,
-		},
-		want: apis.ErrInvalidValue("bad-value", "metadata.labels."+network.VisibilityLabelKey),
 	}, {
 		name: "valid knative service name",
 		r: &Route{
diff --git a/pkg/apis/serving/v1/service_validation.go b/pkg/apis/serving/v1/service_validation.go
index 33b54aadb242..4f63ced3f777 100644
--- a/pkg/apis/serving/v1/service_validation.go
+++ b/pkg/apis/serving/v1/service_validation.go
@@ -19,7 +19,6 @@ package v1
 import (
 	"context"
 
-	network "knative.dev/networking/pkg"
 	"knative.dev/pkg/apis"
 	"knative.dev/serving/pkg/apis/serving"
 )
@@ -32,7 +31,6 @@ func (s *Service) Validate(ctx context.Context) (errs *apis.FieldError) {
 	// spec validation.
 	if !apis.IsInStatusUpdate(ctx) {
 		errs = errs.Also(serving.ValidateObjectMetadata(ctx, s.GetObjectMeta(), false))
-		errs = errs.Also(s.validateLabels().ViaField("labels"))
 		errs = errs.Also(serving.ValidateRolloutDurationAnnotation(
 			s.GetAnnotations()).ViaField("annotations"))
 		errs = errs.ViaField("metadata")
@@ -61,11 +59,3 @@ func (ss *ServiceSpec) Validate(ctx context.Context) *apis.FieldError {
 		// configurationName.
 		ss.RouteSpec.Validate(WithDefaultConfigurationName(ctx)))
 }
-
-// validateLabels function validates service labels
-func (s *Service) validateLabels() (errs *apis.FieldError) {
-	if val, ok := s.Labels[network.VisibilityLabelKey]; ok {
-		errs = errs.Also(validateClusterVisibilityLabel(val))
-	}
-	return errs
-}
diff --git a/pkg/apis/serving/v1/service_validation_test.go b/pkg/apis/serving/v1/service_validation_test.go
index 07cd57dbe82c..b482d1e7de84 100644
--- a/pkg/apis/serving/v1/service_validation_test.go
+++ b/pkg/apis/serving/v1/service_validation_test.go
@@ -97,21 +97,6 @@ func TestServiceValidation(t *testing.T) {
 				RouteSpec:         goodRouteSpec,
 			},
 		},
-	}, {
-		name: "invalid visibility label value",
-		r: &Service{
-			ObjectMeta: metav1.ObjectMeta{
-				Name: "valid",
-				Labels: map[string]string{
-					network.VisibilityLabelKey: "bad-label",
-				},
-			},
-			Spec: ServiceSpec{
-				ConfigurationSpec: goodConfigSpec,
-				RouteSpec:         goodRouteSpec,
-			},
-		},
-		wantErr: apis.ErrInvalidValue("bad-label", "metadata.labels."+network.VisibilityLabelKey),
 	}, {
 		name: "valid release",
 		r: &Service{