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google-analytics-quiz.md

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Q1. In the following URL, what channel grouping is traffic assigned to?

example.com/?utm_source=google&utm_medium=cpc&utm_campaign=315

  • Display
  • Google
  • Organic Search
  • Paid Search <<<<<< Correct

Q2. If you want to evaluate if direct traffic delivered more traffic than organic search in August 2019, which report do you look at?

  • Audience > Behavior > Engagement
  • Realtime > Traffic Sources
  • Acquisition > All Traffic > Channels <<<<<< Correct
  • Acquisition > All Traffic > Referrals

Q3. What is the relationship between an event and an event goal?

  • Nothing, an event is another name for event goal.
  • An event is captured per user; an event goal is captured per session.
  • An event goal must be created in order to track events.
  • An event is a user interaction; an event goal is triggered by a selected event. <<<<<< Correct, Not sure

Q4. A user downloads a white paper with event tracking once in a single session. Another user downloads the same white paper three times in a single session. How many unique events are counted?

  • one <<<<<< Correct
  • three
  • two
  • four

Q5. What are the icons highlighted below used for?

Google Analytics Icons

  • to change the way the data table is displayed <<<<<< Correct
  • to adjust the date range
  • to assign secondary dimensions
  • to compare data to previous periods

Q6. Which report would help you measure the value of your social media efforts?

  • Campaigns > Cost Analysis
  • Social > Conversions <<<<<< Correct
  • Goals > Reverse Goal Path
  • Goals > Smart Goals

Q7. What is an example of a metric?

  • City
  • Source/Medium
  • Browser
  • Pageviews <<<<<< Correct

Q8. You want to verify that Google Analytics is working immediately after installation. Which report do you review?

  • Audience > Active Users
  • Acquisition > Overview
  • Realtime > Overview <<<<<< Correct
  • Behavior > Behavior Flow

Q9. Which Chrome extension, developed by Google, would be valuable for identifying deployment issues with Google Analytics?

  • Click & Test
  • Google Keep
  • Express UTM
  • Google Analytics Debugger <<<<<< Correct

Q10. You want to track example.com and otherexample.com using a single property. What must be set up?

  • cross-domain tracking <<<<<< Correct
  • Google Tag Manager
  • Include and Exclude filters
  • custom dimensions

Q11. If you posted a link offering 50% off a hat, but the link sent people to a page of sweaters, what impact would you most likely see?

  • a high page score
  • a low bounce rate
  • a high bounce rate <<<<<< Correct
  • a low page score

Q12. To email a notification whenever a goal is completed, what do you configure?

  • scheduled emails
  • custom alerts <<<<<< Correct
  • shared reports
  • shared assets

Q13. What must be configured in order for Google Analytics to capture data?

  • UTM parameters
  • Google Tag Manager
  • User-ID feature
  • Analytics tracking code <<<<<< Correct

Q14. What allows you to specify the steps your traffic is expected to take to reach your goal?

  • destination
  • funnel <<<<<< Correct
  • visualization
  • value

Q15. If you wanted to evaluate how your site performs relative to other sites in your industry vertical, what reports do you use?

  • Benchmarking <<<<<< Correct
  • Cohort Analysis
  • Network Referrals
  • Publisher Referrers