diff --git a/normandy/recipes/admin.py b/normandy/recipes/admin.py
index 1dd1a90a4..7addeca26 100644
--- a/normandy/recipes/admin.py
+++ b/normandy/recipes/admin.py
@@ -19,10 +19,16 @@ class RecipeActionInline(SortableTabularInline):
 
 @admin.register(models.Recipe)
 class RecipeAdmin(NonSortableParentAdmin):
-    list_display = ['name', 'enabled', 'locale', 'country', 'start_time', 'end_time']
-    list_filter = ['enabled', 'locale', 'country']
-    search_fields = ['name', 'locale', 'country']
+    list_display = ['name', 'enabled', 'get_locales', 'get_countries', 'start_time', 'end_time']
+    search_fields = ['name', 'locales', 'countries']
     inlines = [RecipeActionInline]
+    filter_horizontal = ['locales', 'countries']
+
+    list_filter = [
+        ('enabled', admin.BooleanFieldListFilter),
+        ('locales', admin.RelatedOnlyFieldListFilter),
+        ('countries', admin.RelatedOnlyFieldListFilter),
+    ]
 
     fieldsets = [
         [None, {
@@ -31,8 +37,8 @@ class RecipeAdmin(NonSortableParentAdmin):
         ['Delivery Rules', {
             'fields': [
               'enabled',
-              'locale',
-              'country',
+              'locales',
+              'countries',
               'sample_rate',
               'start_time',
               'end_time',
@@ -40,6 +46,18 @@ class RecipeAdmin(NonSortableParentAdmin):
         }],
     ]
 
+    def get_locales(self, obj):
+        val = ', '.join(l.code for l in obj.locales.all())
+        if not val:
+            val = self.get_empty_value_display()
+        return val
+
+    def get_countries(self, obj):
+        val = ', '.join(l.name for l in obj.countries.all())
+        if not val:
+            val = self.get_empty_value_display()
+        return val
+
 
 @admin.register(models.Action)
 class ActionAdmin(admin.ModelAdmin):
diff --git a/normandy/recipes/migrations/0016_auto_20160218_2024.py b/normandy/recipes/migrations/0016_auto_20160218_2024.py
new file mode 100644
index 000000000..47bf1130c
--- /dev/null
+++ b/normandy/recipes/migrations/0016_auto_20160218_2024.py
@@ -0,0 +1,55 @@
+# -*- coding: utf-8 -*-
+# Generated by Django 1.9 on 2016-02-18 20:24
+from __future__ import unicode_literals
+
+from django.db import migrations, models
+
+
+class Migration(migrations.Migration):
+
+    dependencies = [
+        ('recipes', '0015_auto_20160217_1819'),
+    ]
+
+    operations = [
+        migrations.CreateModel(
+            name='Country',
+            fields=[
+                ('id', models.AutoField(auto_created=True, primary_key=True, serialize=False, verbose_name='ID')),
+                ('code', models.CharField(max_length=255, unique=True)),
+                ('name', models.CharField(max_length=255)),
+                ('order', models.IntegerField()),
+            ],
+            options={
+                'ordering': ['order', 'name'],
+            },
+        ),
+        migrations.AddField(
+            model_name='locale',
+            name='order',
+            field=models.IntegerField(default=100),
+            preserve_default=False,
+        ),
+        migrations.RemoveField(
+            model_name='recipe',
+            name='country',
+        ),
+        migrations.RemoveField(
+            model_name='recipe',
+            name='locale',
+        ),
+        migrations.AddField(
+            model_name='recipe',
+            name='locales',
+            field=models.ManyToManyField(blank=True, to='recipes.Locale'),
+        ),
+        migrations.AddField(
+            model_name='recipe',
+            name='countries',
+            field=models.ManyToManyField(blank=True, to='recipes.Country'),
+        ),
+        migrations.AlterModelOptions(
+            name='locale',
+            options={'ordering': ['order', 'code']},
+        ),
+    ]
diff --git a/normandy/recipes/migrations/0017_countries.py b/normandy/recipes/migrations/0017_countries.py
new file mode 100644
index 000000000..67050e7f1
--- /dev/null
+++ b/normandy/recipes/migrations/0017_countries.py
@@ -0,0 +1,49 @@
+# -*- coding: utf-8 -*-
+# Generated by Django 1.9 on 2016-02-18 19:03
+from __future__ import unicode_literals
+
+from django.db import migrations
+
+from django_countries import countries
+
+
+def add_countries(apps, schema_editor):
+    Country = apps.get_model('recipes', 'Country')
+    for (code, name) in countries:
+        if code == 'US':
+            order = 0
+        else:
+            order = 100
+
+        Country.objects.update_or_create(code=code, defaults={
+            'name': name,
+            'order': order,
+        })
+
+
+def remove_countries(apps, schema_editor):
+    Country = apps.get_model('recipes', 'Country')
+    Country.objects.all().delete()
+
+
+def set_locale_sort_order(apps, schema_editor):
+    Locale = apps.get_model('recipes', 'Locale')
+    english = Locale.objects.get(code='en-US')
+    english.order = 0
+    english.save()
+
+
+def noop(apps, schema_editor):
+    pass
+
+
+class Migration(migrations.Migration):
+
+    dependencies = [
+        ('recipes', '0016_auto_20160218_2024'),
+    ]
+
+    operations = [
+        migrations.RunPython(add_countries, remove_countries),
+        migrations.RunPython(set_locale_sort_order, noop),
+    ]
diff --git a/normandy/recipes/models.py b/normandy/recipes/models.py
index 47bd30358..63df0e5cc 100644
--- a/normandy/recipes/models.py
+++ b/normandy/recipes/models.py
@@ -5,7 +5,6 @@
 from django.db import models
 
 from adminsortable.models import SortableMixin
-from django_countries.fields import CountryField
 from rest_framework.reverse import reverse
 
 from normandy.recipes import utils
@@ -21,14 +20,28 @@ class Locale(models.Model):
     code = models.CharField(max_length=255, unique=True)
     english_name = models.CharField(max_length=255, blank=True)
     native_name = models.CharField(max_length=255, blank=True)
+    order = models.IntegerField()
 
     class Meta:
-        ordering = ['code']
+        ordering = ['order', 'code']
 
     def __str__(self):
         return '{self.code} ({self.english_name})'.format(self=self)
 
 
+class Country(models.Model):
+    """Database table for countries from django_countries."""
+    code = models.CharField(max_length=255, unique=True)
+    name = models.CharField(max_length=255)
+    order = models.IntegerField()
+
+    class Meta:
+        ordering = ['order', 'name']
+
+    def __str__(self):
+        return '{self.name} ({self.code})'.format(self=self)
+
+
 class Recipe(models.Model):
     """A set of actions to be fetched and executed by users."""
     name = models.CharField(max_length=255, unique=True)
@@ -36,8 +49,8 @@ class Recipe(models.Model):
 
     # Fields that determine who this recipe is sent to.
     enabled = models.BooleanField(default=False)
-    locale = models.ForeignKey(Locale, blank=True, null=True)
-    country = CountryField(blank=True, null=True, default=None)
+    locales = models.ManyToManyField(Locale, blank=True)
+    countries = models.ManyToManyField(Country, blank=True)
     start_time = models.DateTimeField(blank=True, null=True, default=None)
     end_time = models.DateTimeField(blank=True, null=True, default=None)
     sample_rate = PercentField(default=100)
diff --git a/normandy/recipes/storage.py b/normandy/recipes/storage.py
index 15c51cea3..fe5652808 100644
--- a/normandy/recipes/storage.py
+++ b/normandy/recipes/storage.py
@@ -21,9 +21,15 @@ def update(self, name, content, last_modified):
         if name == 'languages.json':
             languages = json.loads(content)
             for locale_code, names in languages.items():
+                if locale_code == 'en-US':
+                    order = 0
+                else:
+                    order = 100
+
                 Locale.objects.update_or_create(code=locale_code, defaults={
                     'english_name': names['English'],
                     'native_name': names['native'],
+                    'order': order,
                 })
 
             # Remove obsolete locales.