diff --git a/.circleci/config.yml b/.circleci/config.yml
index d2c7866..7795bc5 100644
--- a/.circleci/config.yml
+++ b/.circleci/config.yml
@@ -1,5 +1,5 @@
 defaults: &defaults
-  working_directory: /go/src/moul.io/REPLACE_ME
+  working_directory: /go/src/moul.io/golang-repo-template
   docker:
     - image: circleci/golang:1.12
   environment:
diff --git a/.goreleaser.yml b/.goreleaser.yml
index 6d0681d..3fae919 100644
--- a/.goreleaser.yml
+++ b/.goreleaser.yml
@@ -18,7 +18,7 @@ changelog:
     - '^docs:'
     - '^test:'
 brew:
-  name: REPLACE_ME
+  name: golang-repo-template
   github:
     owner: moul
     name: homebrew-moul
@@ -26,4 +26,4 @@ brew:
     name: moul-bot
     email: "m+bot@42.am"
   homepage: https://manfred.life/
-  description: "REPLACE_ME"
+  description: "golang-repo-template"
diff --git a/Dockerfile b/Dockerfile
index 192926c..d857a22 100644
--- a/Dockerfile
+++ b/Dockerfile
@@ -2,7 +2,7 @@
 FROM            golang:1.12-alpine as builder
 RUN             apk add --no-cache git gcc musl-dev make
 ENV             GO111MODULE=on
-WORKDIR         /go/src/moul.io/REPLACE_ME
+WORKDIR         /go/src/moul.io/golang-repo-template
 COPY            go.* ./
 RUN             go mod download
 COPY            . ./
@@ -10,6 +10,6 @@ RUN             make install
 
 # minimalist runtime
 FROM            alpine
-COPY            --from=builder /go/bin/REPLACE_ME /bin/
-ENTRYPOINT      ["/bin/REPLACE_ME"]
+COPY            --from=builder /go/bin/golang-repo-template /bin/
+ENTRYPOINT      ["/bin/golang-repo-template"]
 CMD             []
diff --git a/go.mod b/go.mod
index 06064e3..f5ecf05 100644
--- a/go.mod
+++ b/go.mod
@@ -1,3 +1,3 @@
-module moul.io/REPLACE_ME
+module moul.io/golang-repo-template
 
 go 1.12
diff --git a/main.go b/main.go
index 5dbb02d..5f3a415 100644
--- a/main.go
+++ b/main.go
@@ -1,4 +1,4 @@
-package main // import "moul.io/REPLACE_ME"
+package main // import "moul.io/golang-repo-template"
 
 import "fmt"