diff --git a/packages/playwright/src/common/config.ts b/packages/playwright/src/common/config.ts
index 7bc56cf4f6dba..d54c739726582 100644
--- a/packages/playwright/src/common/config.ts
+++ b/packages/playwright/src/common/config.ts
@@ -265,7 +265,7 @@ export function toReporters(reporters: BuiltInReporter | ReporterDescription[] |
 export const builtInReporters = ['list', 'line', 'dot', 'json', 'junit', 'null', 'github', 'html', 'blob', 'markdown'] as const;
 export type BuiltInReporter = typeof builtInReporters[number];
 
-export type ContextReuseMode = 'none' | 'force' | 'when-possible';
+export type ContextReuseMode = 'none' | 'when-possible';
 
 function resolveScript(id: string | undefined, rootDir: string): string | undefined {
   if (!id)
diff --git a/packages/playwright/src/index.ts b/packages/playwright/src/index.ts
index 9b8b4bc55be22..0a6651f3626a5 100644
--- a/packages/playwright/src/index.ts
+++ b/packages/playwright/src/index.ts
@@ -356,8 +356,8 @@ const playwrightFixtures: Fixtures<TestFixtures, WorkerFixtures> = ({
   _reuseContext: [async ({ video, _optionContextReuseMode }, use) => {
     let mode = _optionContextReuseMode;
     if (process.env.PW_TEST_REUSE_CONTEXT)
-      mode = process.env.PW_TEST_REUSE_CONTEXT === 'when-possible' ? 'when-possible' : (process.env.PW_TEST_REUSE_CONTEXT ? 'force' : 'none');
-    const reuse = mode === 'force' || (mode === 'when-possible' && normalizeVideoMode(video) === 'off');
+      mode = 'when-possible';
+    const reuse = mode === 'when-possible' && normalizeVideoMode(video) === 'off';
     await use(reuse);
   }, { scope: 'worker',  _title: 'context' } as any],
 
diff --git a/packages/playwright/src/runner/testServer.ts b/packages/playwright/src/runner/testServer.ts
index 0809bd43d7ca5..e7670c3548abc 100644
--- a/packages/playwright/src/runner/testServer.ts
+++ b/packages/playwright/src/runner/testServer.ts
@@ -308,6 +308,7 @@ class TestServerDispatcher implements TestServerInterface {
       reporter: params.reporters ? params.reporters.map(r => [r]) : undefined,
       use: {
         trace: params.trace === 'on' ? { mode: 'on', sources: false, _live: true } : (params.trace === 'off' ? 'off' : undefined),
+        video: 'off',
         headless: params.headed ? false : undefined,
         _optionContextReuseMode: params.reuseContext ? 'when-possible' : undefined,
         _optionConnectOptions: params.connectWsEndpoint ? { wsEndpoint: params.connectWsEndpoint } : undefined,
diff --git a/tests/playwright-test/playwright.reuse.spec.ts b/tests/playwright-test/playwright.reuse.spec.ts
index 799b6fa3d7280..0620195f65c7f 100644
--- a/tests/playwright-test/playwright.reuse.spec.ts
+++ b/tests/playwright-test/playwright.reuse.spec.ts
@@ -85,35 +85,6 @@ test('should not reuse context with video if mode=when-possible', async ({ runIn
   expect(fs.existsSync(testInfo.outputPath('test-results', 'reuse-two', 'video.webm'))).toBeFalsy();
 });
 
-test('should reuse context and disable video if mode=force', async ({ runInlineTest }, testInfo) => {
-  const result = await runInlineTest({
-    'playwright.config.ts': `
-      export default {
-        use: { video: 'on' },
-      };
-    `,
-    'reuse.test.ts': `
-      import { test, expect } from '@playwright/test';
-      let lastContextGuid;
-
-      test('one', async ({ context, page }) => {
-        lastContextGuid = context._guid;
-        await page.waitForTimeout(2000);
-      });
-
-      test('two', async ({ context, page }) => {
-        expect(context._guid).toBe(lastContextGuid);
-        await page.waitForTimeout(2000);
-      });
-    `,
-  }, { workers: 1 }, { PW_TEST_REUSE_CONTEXT: '1' });
-
-  expect(result.exitCode).toBe(0);
-  expect(result.passed).toBe(2);
-  expect(fs.existsSync(testInfo.outputPath('test-results', 'reuse-one', 'video.webm'))).toBeFalsy();
-  expect(fs.existsSync(testInfo.outputPath('test-results', 'reuse-two', 'video.webm'))).toBeFalsy();
-});
-
 test('should reuse context with trace if mode=when-possible', async ({ runInlineTest }, testInfo) => {
   const result = await runInlineTest({
     'playwright.config.ts': `